Can Justin and co bring Myspace back?

It was the most-visited social network until Facebook stole its thunder. Now the site hopes a makeover will change its status

Myspace, the site that arguably started the last decade's social-network boom when it was launched in 2003, has unveiled its latest major redesign (right), its fourth such attempt to keep pace with the likes of Facebook. Now part-owned by Justin Timberlake (far right), Myspace is sticking with its music-based strategy – allowing users to pair playlists with photo albums, for example – and even making it easier to integrate their Myspace accounts with those rival services.

Though the redesign is yet to go live, an announcement at new.myspace.com claims its creators are "hard at work building the new Myspace, entirely from scratch… we'd love you to be a part of our brand new community". A video demonstration of the forthcoming site, meanwhile, gives a taste of what people can expect. It looks very handsome, though it does also look a lot like other social networks: a touch of Tumblr, a pinch of Pinterest, a soupçon of Spotify.

At its peak, Myspace (previously styled as MySpace) claimed hundreds of millions of users, and was credited with launching the careers of the Arctic Monkeys and Lily Allen, among others. In 2005 it was bought for $580m (£361m) by News Corp, but after haemorrhaging users, the company commissioned its first big overhaul in 2010. Sold (and then redesigned) again last year to Timberlake and Specific Media, for the knock-down price of $35m (£22m), it now has more modest user numbers of 54 million.

The challenge is to win back those who have fled to Facebook and elsewhere. With social networkers now adept at switching back and forth between their networks, Myspace will have to do at least one thing better than those more specialist services to attract new users. But with the support of artists such as Timberlake, and its supposedly unrivalled library of 42 million tracks, music may yet be its salvation.

Suggested Topics
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
Artist Nathan Sawaya stands with his sculpture 'Yellow' at the Art of Brick Exhibition

art
Arts and Entertainment
'Strictly Come Dancing' attracted 6.53 million viewers on Friday
tv
Arts and Entertainment
David Tennant plays Detective Emmett Carver in the US version on Broadchurch

tv
Arts and Entertainment
The Doctor goes undercover at Coal Hill School in 'The Caretaker'
tv
Arts and Entertainment
Ni , Rock of Rah, Vanuatu: The Ni live on one of the smallest islands of Vanuatu; Nelson flew five hours from Sydney to capture the 'isolation forged by their remoteness'
photographyJimmy Nelson travelled the world to photograph 35 threatened tribes in an unashamedly glamorous style
Arts and Entertainment
David Byrne
musicDavid Byrne describes how the notorious First Lady's high life dazzled him out of a career low
Arts and Entertainment
Sergeant pfeffer: Beatles in 1963
booksA song-by-song survey of the Beatles’ lyrics
Arts and Entertainment
music'I didn't even know who I was'
Arts and Entertainment
Cheryl was left in a conundrum with too much talent and too few seats during the six-chair challenge stage
tvReview: It was tension central at boot camp as the ex-Girls Aloud singer whittled down the hopefuls
Arts and Entertainment
Kalen Hollomon's Anna Wintour collage

art
Arts and Entertainment

TV Grace Dent on TV
Arts and Entertainment

Music
Arts and Entertainment
Sheridan Smith as Cilla Black

music
Arts and Entertainment
Natalie Dormer is believed to be playing a zombie wife in Patient Zero

film
Arts and Entertainment
Mark Gatiss says Benedict Cumberbatch oozes sex appeal with his 'Byronic looks' and Sherlock coat
tv
Arts and Entertainment
Clothing items bearing the badge have become popular among music aficionados
musicAuthorities rule 'clenched fist' logo cannot be copyrighted
Arts and Entertainment
Liam Neeson will star in Seth MacFarlane's highly-anticipated Ted 2

film
Arts and Entertainment
Ben Affleck and Rosamund Pike in 'Gone Girl'

film
Arts and Entertainment

tv
Arts and Entertainment
The 44-year-old insisted there had been “no fallings out” with the other members of the band
music
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Isis is an hour from Baghdad, the Iraq army has little chance against it, and air strikes won't help

    Isis an hour away from Baghdad -

    and with no sign of Iraq army being able to make a successful counter-attack
    Turner Prize 2014 is frustratingly timid

    Turner Prize 2014 is frustratingly timid

    The exhibition nods to rich and potentially brilliant ideas, but steps back
    Last chance to see: Half the world’s animals have disappeared over the last 40 years

    Last chance to see...

    The Earth’s animal wildlife population has halved in 40 years
    So here's why teenagers are always grumpy - and it's not what you think

    Truth behind teens' grumpiness

    Early school hours mess with their biological clocks
    Why can no one stop hackers putting celebrities' private photos online?

    Hacked photos: the third wave

    Why can no one stop hackers putting celebrities' private photos online?
    Royal Ballet star dubbed 'Charlize Theron in pointe shoes' takes on Manon

    Homegrown ballerina is on the rise

    Royal Ballet star Melissa Hamilton is about to tackle the role of Manon
    Education, eduction, education? Our growing fascination with what really goes on in school

    Education, education, education

    TV documentaries filmed in classrooms are now a genre in their own right
    It’s reasonable to negotiate with the likes of Isis, so why don’t we do it and save lives?

    It’s perfectly reasonable to negotiate with villains like Isis

    So why don’t we do it and save some lives?
    This man just ran a marathon in under 2 hours 3 minutes. Is a 2-hour race in sight?

    Is a sub-2-hour race now within sight?

    Dennis Kimetto breaks marathon record
    We shall not be moved, say Stratford's single parents fighting eviction

    Inside the E15 'occupation'

    We shall not be moved, say Stratford single parents
    Air strikes alone will fail to stop Isis

    Air strikes alone will fail to stop Isis

    Talks between all touched by the crisis in Syria and Iraq can achieve as much as the Tornadoes, says Patrick Cockburn
    Nadhim Zahawi: From a refugee on welfare to the heart of No 10

    Nadhim Zahawi: From a refugee on welfare to the heart of No 10

    The Tory MP speaks for the first time about the devastating effect of his father's bankruptcy
    Witches: A history of misogyny

    Witches: A history of misogyny

    The sexist abuse that haunts modern life is nothing new: women have been 'trolled' in art for 500 years
    Shona Rhimes interview: Meet the most powerful woman in US television

    Meet the most powerful woman in US television

    Writer and producer of shows like Grey's Anatomy, Shonda Rhimes now has her own evening of primetime TV – but she’s taking it in her stride
    'Before They Pass Away': Endangered communities photographed 'like Kate Moss'

    Endangered communities photographed 'like Kate Moss'

    Jimmy Nelson travelled the world to photograph 35 threatened tribes in an unashamedly glamorous style