In a product placement deal that was waiting to happen, Daft Punk have created a range of ‘Get Lucky’ condoms with Durex.
The French duo have teamed up with the manufacturer to create condom packets with the cover art of their chart-topping album Random Access Memories.
To promote the condoms, Durex has been sending out packets to high-profile DJs across the world.
Earlier this week, US DJ and producer Diplo- real name Thomas Wesley Pentz- posted a picture of an open pack of the ‘Get Lucky’ range with the caption: “Thank God I had those Daft Punk condoms last night.”
The range is due to go on sale in mainland Europe before being made available in the UK, but the French duo are not the first band to make their mark on condom packets, after British boyband JLS released their own ‘Love Safe’ range in 2010.
The condoms are the latest piece of Daft Punk merchandise to be revealed this week, after the band unveiled their own line of action figures with Bandai and Japan’s SH Figuarts. According to a product description, the figures were “crafted with meticulous details- [the] helmet area employs a shiny metallic finish and clear parts for enhanced realism.”
Daft Punk’s summer hit “Get Lucky” has become the first single of 2013 to reach one million sales in the UK. The number one track, which features Pharrell Williams and Chic’s Nile Rodgers, is the 136 single in the history of the UK chart to make a million sales.