Rihanna drops graphic BBHMM video hours after being named top digital singles artist ever

Rihanna returns in controversial style in 'B**ch Better Have My Money' promo

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The Independent Culture

Rihanna is enjoying a successful week after being named the bestselling digital singles artist of all time, shortly before her controversial-as-ever new music video dropped online.

The 27-year-old singer is the first to pass the 100 million downloaded and streamed singles milestone a decade after her first hit "Pon de Replay" was released in 2005.

 

She  is working on her eighth studio album at the moment, featuring "Four Five Seconds" with Kanye West and Paul McCartney and latest track "B**ch Better Have My Money", the video for which was shared with fans yesterday to mixed reactions from fans.

The seven-minute long clip is graphic and highly NSFW, with Rihanna going nude at the end and covering herself in fake blood and dollar bills. The disturbing plot involves the singer kidnapping a rich woman, stripping her completely naked and torturing her as part of a plan to get money she's owed back from her boyfriend. This being Rihanna, it features plenty of bare breasts and controversial scenes.

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Don't mess with Rihanna seems to be the video's main message

The "Diamonds" star co-directed the Hannibal-inspired video with Megaforce and it has clearly been designed to shock. You can watch it in full below, but consider yourself warned. The video itself does contain a warning for language, nudity and violence.

Viewers have been responding on Twitter, with reactions split between those angered by the levels of violence and how inappropriate it is for children, and those judging it good enough to win an Oscar.

Rihanna raises eyebrows sky-high...

...while making other fans far too excited...

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