Trending: The jam that's spreading

Can't get a song out of your head? Now you can get it into everyone else's too

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The Independent Culture

What do you do when you've got "The Final Countdown" or the latest chart-topping irritation by Nicki Minaj stuck in your head? Moan to all your friends and co-workers, of course. But now, thanks to a nifty new website from a former staffer, you can post that one track, a favourite blast from the past you've rediscovered, or the new song you've found that is just so awesome you have to share it, to all of your digital followers, right now.

Launched last month, This Is My Jam gets subscribers to post their one "must-listen" track of the moment to a public playlist. It has been labelled by some early adopters as the "music-obsessed love child of Twitter and Pinterest".

You can even add a picture and a word or two about your hip choice (or your guilty pleasure) before posting it straight to your Twitter and Facebook profiles to let your friends, and digital followers you've never met (and probably never will), know exactly how cool and up-to-date your musical tastes are.

Matthew Ogle, the founder of the website (current jam: "Ghost of Love" by David Lynch), says: "The goal of This Is My Jam is to provide a new place to put your favourite song of the moment.

"Not your favourite track of all time or the one you just played on Spotify, but the track you just can't get out of your head that day." The trend online over the past year has been to integrate long music playlists and social media profiles, and Ogle argues that has led to "countless YouTube and Spotify links to music washing over us, making it too hard to tune the signal out of the noise".

You can have only one jam up at a time, and each one purposely expires after a week rather than allowing old tracks to clutter people's timelines.

It's early days, but the site's designers hope that unlike Spotify or, it won't be about over-sharing every track you are listening to, but rather a way to sign up and contribute to an internet radio station run by your friends. At the moment though, it seems to be dominated by trendy girl-boy duos, obscure electro remixes, indie rock bands and Radiohead, rather than by any shameful admissions of guilt.

That's probably a good thing, but where does this end? We've already got #Longreads links to those dense 10,000-word pieces on European enlargement or NHS reform to show how clever we are, when we're actually just browsing the Daily Mail's shame panel. And Instagram is there to fake gritty urban scenes taken on our iPhones, when we're really looking at pictures of mice pawing cats. How much more quasi-cultural and faux-intellectual posting can the web take? Let's be honest, what we really need is a This Is My Mog site.