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Twitter fail: Social network closes #Music app six months after launch

Did the site's millions of users even know it existed?

Twitter is to close down the music app which it launched just six months ago after the service failed to capture the imagination of fans.

Launched amid much hype, the Twitter #Music app, has been a rare flop for Twitter, falling to number 1,672 on the popularity list published by app analytics company, Onavo.

Twitter is rethinking its music strategy and is believed to be working on a new proposition which will link music directly to a user's news feed.

The Twitter #Music app promised to change the way people find and share new songs online.

But many Twitter users remained unaware of its existence.

Twitter has since hired two executives with significant experience in music technology: Nathan Hubbard, the former president of Ticketmaster, who was named Twitter's head of commerce in August.

Bob Moczydlowsky, from the music marketing service Topspin Media, became its head of music last month. Twitter is partnering with Apple on the computer giant's recently launched iTunes Radio streaming service.