"Just looking for contact," sang Midge Ure at the climax of Ultravox's Hammersmith Apollo's concert. But the 80s pop star was surely not expecting a woman to rush on to the stage and assault him with a custard pie.
The Vienna singer was left covered in dripping, yellow gunk after the woman evaded security and poured the contents of a cardboard plate over his bald pate.
The interloper was wrestled from the stage but the veteran rocker, 58, was left shaking the dripping custard from his smart shirt and tie.
Ever the trooper, Ure wiped his head with a towel and completed the song, repeating its final line “just looking for contact, my friend.”
The scenes, captured by a fan on YouTube, prompted Twitter puns about “Viennetta”. But the incident will raise concerns over the security at one of London's premier music venues.
Ure laughed the attack off, tweeting: “Worst part is I'm on a sugar and carb free diet and I hope it was alcohol free!!!” He added that the woman was known to the band and had been “banned from every website and Twitter”.
Celebrities, sports stars and politicians have all been recent victims of “pieings”. Last year a protestor attacked Rupert Murdoch with a custard pie during a Parliamentary hearing into phone hacking.
Ure said the incident, which he called “triflegate”, will be immortalised when Ultravox release a live album of the show.