Be like Homer! Simpsons Duff Beer goes on sale this week

The company say: “It’s got a hint of fruit to it. It’s got a caramel aromatic to it.”

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The Independent Culture

Fans of the Simpsons will now be able to enjoy their favourite characters’ drink of choice as it’s been announced that Duff Beer is to go on the market.

21st Century Fox has revealed that the company will start selling Duff Beer in Chile this week. They plan to expand in early 2016 to other parts of South America and Europe.

Fox has previously been selling Duff branded beer at theme parks but not on the commercial market.

Bootleg versions of the beer have been created around the world by both fans wishing to create an homage to the iconic show and businesses looking to capitalise off the back of the franchise.

Jeffrey Godsick, president of Fox’s consumer products division, told the Wall Street Journal: “Once you see enough piracy, you’re faced with two choices. One is deciding to fight it, and the other is deciding to go out [into the market] with it.”

He added that a special recipe has been developed for the beer: “It’s a premium lager. It’s got a very good balance of flavour and refreshment to it. It’s fairly deep golden in color.

“It’s got a hint of fruit to it. It’s got a caramel aromatic to it.”

The company hopes that the beer will soon be available globally. Godsick said: “I think there’s potential to have Duff everywhere in the world.”