Marvel's Agents of SHIELD posters warn of 'extraordinary activity' in viral marketing stunt
But can it beat EastEnders and Coronation Street in the ratings?
Friday 27 September 2013
Agents of SHIELD's campaign team came up with a clever marketing ruse today, setting up appeal posters in various locations around London.
The poster in the picture above was placed outside The Independent's offices in Kensington.
Channel 4 will be hoping the Marvel show fares well in the ratings tonight, following a solid debut in the US.
On Tuesday night, Agents of SHIELD logged 12.2 million viewers, the highest for a US drama debut since V in 2009.
Its substantial viewer count came despite going up against The Voice and popular crime procedural NCIS.
But its competition in the UK is even more formidable. Between 8pm and 8.30pm, it will go up against EastEnders, while in its last half hour it will face ITV's Coronation Street.
Last week, EastEnders and Coronation Street scored 6.3m and 7.6m viewers respectively in the same slots. US dramas, meanwhile, don't play as well with Britain's general audience.
The finale of Homeland's second season, for example, scored under two million viewers on Channel 4 last year.
The appeal poster said: "Can you help us? Suspected extraordinary activity. On Tuesday 24th September a hooded male jumped from a 5th storey building and survived after carrying out a dramatic rescue.
"Did you see or hear anything? Please call the Strategic Homeland Intervention, Enforcement and Logistics Division (S.H.I.E.L.D)."
A phone number followed. When called, the following message played: "All of our operatives are currently busy working the cases that SHIELD haven't yet classified – the strange and the unknown. The case you are calling about has now been closed, but as part of the agency’s new transparency initiative we will be broadcasting the video of the event in question on Friday 27th September at 8pm on Channel 4."
TV review Nick Hewer, the man whose eyebrows speak a thousand words, is set to leave The Apprentice
Film The critics but sneer but these unfashionable festive films are our favourites
TV We're so close to knowing what happened to Oliver Hughes, but a last-minute bluff crushes expectations
Arts & Ents blogs
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Peter Lik: The self-proclaimed 'fine-art photographer' whose work sells for millions
The best underrated Christmas movies from Love, Actually to While You Were Sleeping
Grace Dent on TV: The Lost Honour of Christopher Jefferies was a beautifully shot, immensely considered drama
The Lost Honour of Christopher Jefferies, review: Jason Watkins is brilliant, but real victim Joanna Yeates is reduced to a footnote
Marilyn Manson denies involvement in shocking Lana Del Rey rape video
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre