Mobile phone game Draw Something to be made into Channel 4 show
The show will team contestants recruited through the app with celebrities
An addictive app-based mobile phone game is set to become the next television hit after Channel 4 announced that it is to turn Draw Something into an entertainment show.
Contestants brandishing tablet devices will test their sketching skills when the Pictionary-style game, which has passed 100 million downloads, transfers to the slightly-larger screen.
Broadcasters are scouring mobile games as a source for television hits. An Angry Birds animated series launched last month with a film also in the works. The popular agricultural simulation game Farmville is now being turned into a series by Brett Ratner, director of X-Men: The Last Stand.
Gaming giant Zynga bought Draw Something for $180 million from its creators, Omgpop, after the game became a viral Facebook hit. The game has produced 11 billion drawings.
The broadcast rights to Draw Something are co-owned by Sony Pictures Television and Ryan Seacrest Productions, the company founded by the American Idol host. CBS won a bidding war to screen a version in the United States.
The game consists of one player drawing a picture of a word on their device and sending it to their opponent. The other player must correctly guess what has been drawn using letters at the bottom of their screen.
The Channel 4 show will team contestants, recruited through the app, available on iPhone and Android devices, and partner them with celebrities. The teams will compete for gold coins and the celebrities must correctly guess five sketches to win money for the contestants.
Draw Something is expected to run in a 5pm tea-time slot where Channel 4 hopes it will lure viewers away from the BBC1 quiz, Pointless. But it could become a breakout hit like the Channel’s previous daytime game show, Deal Or No Deal.
However the CBS network, which ordered a pilot of Draw Something for a US audience last year, has not chosen to commission a full series.
tv Jenny Lee may have left, but Miranda Hart and the rest of the midwives deliver the goods
Film The critics but sneer but these unfashionable festive films are our favourites
TV We're so close to knowing what happened to Oliver Hughes, but a last-minute bluff crushes expectations
Arts & Ents blogs
- 1 Christmas comes early to Hong Kong, as millions of bank notes spill out onto busy street
- 2 The 'Black Museum': After 150 years, public can visit police’s grisly crime museum
- 3 British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
- 4 Vagina canoe artist facing two years in jail defends herself over ‘obscenity’ charges
- 5 The Queen’s speech 2014: Recap and Twitter reaction to Game of Thrones reference
Felicity Jones on being Stephen Hawking's wife in The Theory of Everything: 'I didn't want her to be a saint'
EastEnders Christmas Day special, TV review: It's all about the Carters this Christmas - and Danny Dyer is brilliant
Game of Thrones season five: First preview clip shows a beardy Tyrion, a moody Cersei and a distressed Arya
Doctor Who: Jenna Coleman to stay on as Peter Capaldi’s assistant Clara Oswald in next series
The Interview finally gets US release after Sony hack and terror threats – but reviews of North Korea satire are mixed
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Alex Salmond has 'broken his word to the Scottish people' says Scottish Lib Dem leader