X Factor sees ratings tumble
Monday 10 December 2012
The X Factor's ratings slide has continued with Sunday's final pulling in 2 million fewer viewers than last year.
Figures from ITV show that last night's two-hour programme, which was won by James Arthur, had an average audience of 11.1 million compared with the 13.1 million who watched Little Mix win in 2011.
It is only two years since 17.2 million tuned in to see Matt Cardle triumph in the 2010 competition.
The figures are more bad news for the show, which again failed to beat BBC1 rival Strictly Come Dancing on Saturday night - trailing by 1.3 million viewers.
The singing show has trailed the BBC's ballroom programme throughout the year - at one stage by up to two million viewers.
It has seen its fortunes wane since supremo Simon Cowell left the judging panel after the 2010 series.
The failure to produce a significant rise as the series reached its climax will be a huge concern for ITV bosses.
The X Factor has for many years been one of their bankers in terms of audiences and advertising.
Changes to the show's structures are expected to be brought in next year in a bid to boost audiences, but Cowell has agreed to do a third series of his US version of the X Factor which all but rules him out for a return to rescue the UK viewing figures.
There have been reports that some judges, including Gary Barlow, could face the chop with rumours of a return for former stalwarts Sharon Osbourne and Cheryl Cole.
musicReview: Culture Club performs live for first time in 12 years
Children's bookseller wins The Independent's new author search
Arts & Ents blogs
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Watch what happened when food critics were unknowingly served McDonald's
- 3 Jimmy Carr's controversial Oscar Pistorius joke goes a bit too far at the Q Awards
- 4 Ottawa shootings: Bruce MacKinnon's cartoon is the perfect tribute to soldier Nathan Cirillo
- 5 Of course, teenage girls need role models – but not like beauty vlogger Zoella
This is what a film sex scene actually looks like on set (mostly awkward)
Taylor Swift, 1989 - album review: Pop star shows 'promising signs of maturity'
American Horror Story season 4, Fox - review: Silly, sensational but still sensitive
The Apprentice 2014: Nurun Ahmed and Lindsay Booth sent home in double firing
Breaking Bad season 6 hoax: Vince Gilligan has not confirmed a new series
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Attacks on 'Ukip Calypso' show how skewed people’s priorities are