You ask the questions: Max Clifford

(Such as, PR supremo Max Clifford, how would you get Tony Blair out of a tight corner with a Soho prostitute?)

Public relations consultant Max Clifford, 55, was born in Surrey. A former journalist, he has gained notoriety as master of the kiss'n'tell expose, notching up an impressive array of victims. Perhaps most famous was David Mellor, who, Antonia de Sancha claimed, made love to her wearing his Chelsea strip. Clifford also represented Lady Buck, who told of her affair with the then defence chief Sir Peter Harding, and Mandy Allwood, who was expecting eight children after fertility treatment. He and his wife Elizabeth have a 26-year-old daughter, Louise.

If you had to marry either Antonia de Sancha or Lady Buck, who would it be?

Sandra Weaver, Cheltenham

Probably Antonia because she had a sense of humour, and there was laughter always. Lady Buck had a tragic life and it showed. Antonia could laugh, Lady Buck couldn't.

Do you view these questions and this article with any sincerity or do you see it as just another vehicle for self-promotion?

G Bolton

I didn't ask to do this interview. I never request interviews - it's not the way I work. I will say what I think and what I feel because that's the kind of person I am.

What would you advise Monica Lewinsky to do now? Would you like to represent her?

Selina Dean, Chislehurst

I wouldn't represent her because I don't think what she's doing is right. My advice all along would be: nobody can force you to say you've had an affair with someone.

Had she come to me, I'd say: if you're seen to be the person who brings down possibly the most popular president in American history, it could affect your future happiness. It's going to make her incredibly unpopular whether he gets impeached or not.

What ambitions do you have left, and what was your first job in PR?

Zeren Wilson, London

To carry on doing what I do for as long as possible and enjoy myself as much as I have done in the last 30 years. My first job was with EMI, helping to launch The Beatles and Tamla Motown in this country.

If it was discovered that Tony Blair visits prostitutes in Soho, how would you limit the damage?

Tom Hamilton, Doncaster.

I would get several of those prostitutes to come forward and say how Tony was a brother to them; how he spent ages counselling them, telling them how to escape and how there was hope for them. If it was about sex then I'd try to get Cherie to justify it; encourage her to say they have a sexual problem, that her husband's a naturally physical man and she literally arranged it because she loves him.

What is the one thing in your life that has enabled you to become the success that you are?

Aldous B, Kidderminster

Being in the right place at the right time. For example, I joined EMI in the early Sixties and was given an unknown band to launch called The Beatles.

I gather you're teetotal; surely the very nature of your job, and the speck of conscience you may have left, should dictate that you drink heavily and forget the anger that you cause!

Duncan Brown

I hope and believe that the people I've made angry by my work and actions thoroughly deserve what they got. So I have absolutely no conscience about the people I've upset. I just wish there were more that I'd been able to show up.

Having handled publicity for such gruesome individuals as OJ Simpson and David Mellor (in a roundabout way), is there anyone that you would refuse as a client and, if so, why?


I turn down requests for rich and famous people every week of my life, because I don't like either them or what they stand for. I never pitch for a client. I make up my own mind about whether to accept someone.

Whose downfall to which you have contributed has given you the most pleasure?

Hugh Hilton, London

Without doubt the last government. It gives me huge pleasure that I made a small contribution to their downfall by making sure that the word "sleaze" became associated with the Conservative government.

Amnesty International campaigns to free prisoners who have been put behind bars for engaging in non-violent opposition. What advice would you give those campaigning for the release of others still in prison in Nigeria and to end the human rights violations that put them there?

Amanda Barnes and Monique Roffey, Amnesty International UK Press Office, London

When we do a lot of work for causes worldwide, it always helps if you can get a someone who is media attractive involved. I'm not saying that's how it should be but it works - you've got a far greater chance of getting the message across.

Why is it that whenever the Clinton/Lewinsky saga seems to come to a head (as it were), Saddam Hussein seems to step in with a major distraction?

Malcolm Marriot, Peterborough

It's an interesting thought that the Saddam Hussein situation is a ploy to distract us from the Clinton situation, but that is taking PR too far.

Can you recommend a decent restaurant in Raynes Park [where Maxand his wife live, in south London]?

Peter Johns, Southall

I can recommend two. For a cooked breakfast you can't beat Eatwell on Grand Drive; there's also Manns - a Chinese restaurant. I've taken Muhammad Ali and Frank Sinatra to both, and they loved them.

What's your favourite paper?

Jean Pickering, Newcastle

I buy all of them everyday and enjoy different ones for different reasons.

Do you still stay in touch with Mandy eight-babies Allwood - what was the last thing you said to her?

Chris Williams, Brighton

No, I don't. The last thing I said was "Good luck and I hope things work out for you both."

Ever thought about dying your eyebrows or pruning them?

Diana Elliot, Luton

No, even though both my wife and daughter have made constant references to them over the years.

You must have a few enemies by now - who were you happiest to get the wrong side of?

Tessa J Pertwee, Aldershot

You might be surprised that it's not David Mellor: he didn't matter very much. It's those in power that I'm happiest about getting on the wrong side of; the corrupt, the arrogant.

Do you always feel that you're in the right when you represent someone?

Lesley Parsons, Tetbury

If I am not convinced, than I do not get involved.

Peter Mandelson and Alastair Campbell are powerful practitioners of the detestable art of political manipulation. Do you consider yourself suitably depraved to want to join them?

Hemant Solanki, Birmingham.

I don't consider myself depraved nor do I have any wish to join them. But without Peter Mandelson and Alastair Campbell, it's quite probable that the sleaziest government this country has possibly ever seen would still be in power.

How can you justify media manipulation and scandal as the basis of a virtuous career?

Gayle Chalmers, Hampshire

Public relations is about getting the right message across. PR can also put the spotlight on corruption, get help to people when they need it and keep hospitals open - that's the power of the media.

By effectively ending David Mellor's political career, he launched himself as a media personality and we've been exposed to him far more as a result. If you feel bad about any dealings you've had, above all else do you feel guilty about this one?

Tim and Steve, Manchester

I take your point but I think from a Christian point of view I've done a good service in helping others feel better about themselves; no matter how ugly or repulsive you are, you can look at Mellor and think: "Oh, I feel better after all."

Has anything you've been told in secret ever shocked you, or are you cynical about human behaviour?

Wendy Tilston-Jones, Cheshire

The older I get, the less I am shocked. I'd hate to become cynical. Realistic is the word. Cynics never fall in love and there's a lot of love in my life.

Arts and Entertainment
Crowd control: institutions like New York’s Metropolitan Museum of Art are packed

Arts and Entertainment
Cillian Murphy stars as Tommy Shelby in Peaky Blinders

Arts and Entertainment
The cast of The Big Bang Theory in a still from the show

Arts and Entertainment

Arts and Entertainment
Rupert Murdoch and Rebekah Brooks in 2011

Review: A panoramic account of the hacking scandal

Arts and Entertainment
Adèle Exarchopoulos and Léa Seydoux play teeneage lovers in the French erotic drama 'Blue Is The Warmest Colour' - The survey found four times as many women admitting to same-sex experiences than 20 years ago

Arts and Entertainment
Comedian Jack Dee has allegedly threatened to quit as chairman of long-running Radio 4 panel show 'I’m Sorry I Haven’t A Clue'

Edinburgh Festival
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
Director Paul Thomas Anderson (right) and his movie The Master featuring Joaquin Phoenix

Arts and Entertainment
Christian Grey cradles Ana in the Fifty Shades of Grey film

Arts and Entertainment
There are no plans to replace R Kelly at the event

Arts and Entertainment
Carmichael- Lady Edith Crawley</strong></p>
<p>Carmichael currently stars as Sonya in the West End production of
Chekhov’s Uncle Vanya at the Vaudeville Theatre. She made headlines this autumn
when Royal Shakespeare Company founder Sir Peter Hall shouted at her in a
half-sleepy state during her performance. </p>
<p>Carmichael made another appearance on the stage in 2011, playing
two characters in David Hare’s <em>Plent</em>y
at the Crucible Theatre in Sheffield. </p>
<p>Away from the stage she starred as receptionist Sal in the 2011
film <em>Tinker Tailor Solider Spy</em>. </p>

Arts and Entertainment

Arts and Entertainment
Zoe Saldana admits she's

Arts and Entertainment
'Old Fashioned' will be a different kind of love story to '50 Shades'
Arts and Entertainment

Arts and Entertainment
The Great British Bake Off contestants line-up behind Sue and Mel in the Bake Off tent

Arts and Entertainment
Mitch Winehouse is releasing a new album

Arts and Entertainment

Arts and Entertainment
Beast would strip to his underpants and take to the stage with a slogan scrawled on his bare chest whilst fans shouted “you fat bastard” at him

Arts and Entertainment
On set of the Secret Cinema's Back to the Future event

Arts and Entertainment
Gal Gadot as Wonder Woman

Arts and Entertainment
Pedro Pascal gives a weird look at the camera in the blooper reel

Arts and Entertainment
Public vote: Art Everywhere poster in a bus shelter featuring John Hoyland
Arts and Entertainment
Peter Griffin holds forth in The Simpsons Family Guy crossover episode

Arts and Entertainment
Judd Apatow’s make-it-up-as-you-go-along approach is ideal for comedies about stoners and slackers slouching towards adulthood
filmWith comedy film audiences shrinking, it’s time to move on
Arts and Entertainment
booksForget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
Arts and Entertainment
Off set: Bab El Hara
tvTV series are being filmed outside the country, but the influence of the regime is still being felt
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Dress the Gaza situation up all you like, but the truth hurts

    Robert Fisk on Gaza conflict

    Dress the situation up all you like, but the truth hurts
    Save the tiger: Tiger, tiger burning less brightly as numbers plummet

    Tiger, tiger burning less brightly

    When William Blake wrote his famous poem there were probably more than 100,000 tigers in the wild. These days they probably number around 3,200
    5 News's Andy Bell retraces his grandfather's steps on the First World War battlefields

    In grandfather's footsteps

    5 News's political editor Andy Bell only knows his grandfather from the compelling diary he kept during WWI. But when he returned to the killing fields where Edwin Vaughan suffered so much, his ancestor came to life
    Lifestyle guru Martha Stewart reveals she has flying robot ... to take photos of her farm

    Martha Stewart has flying robot

    The lifestyle guru used the drone to get a bird's eye view her 153-acre farm in Bedford, New York
    Former Labour minister Meg Hillier has demanded 'pootling lanes' for women cyclists

    Do women cyclists need 'pootling lanes'?

    Simon Usborne (who's more of a hurtler) explains why winning the space race is key to happy riding
    A tale of two presidents: George W Bush downs his paintbrush to pen father’s life story

    A tale of two presidents

    George W Bush downs his paintbrush to pen father’s life story
    Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover

    The dining car makes a comeback

    Restaurateur Mitch Tonks has given the Great Western Pullman dining car a makeover
    Gallery rage: How are institutions tackling the discomfort of overcrowding this summer?

    Gallery rage

    How are institutions tackling the discomfort of overcrowding this summer?
    Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players

    Eye on the prize

    Louis van Gaal has £500,000 video surveillance system installed to monitor Manchester United players
    Women's rugby: Tamara Taylor adds fuel to the ire in quest to land World Cup

    Women's rugby

    Tamara Taylor adds fuel to the ire in quest to land World Cup
    Save the tiger: The day America’s love of backyard tigers led to a horrific bloodbath

    The day America’s love of backyard tigers led to a horrific bloodbath

    With only six per cent of the US population of these amazing big cats held in zoos, the Zanesville incident in 2011 was inevitable
    Samuel Beckett's biographer reveals secrets of the writer's time as a French Resistance spy

    How Samuel Beckett became a French Resistance spy

    As this year's Samuel Beckett festival opens in Enniskillen, James Knowlson, recalls how the Irish writer risked his life for liberty and narrowly escaped capture by the Gestapo
    We will remember them: relatives still honour those who fought in the Great War

    We will remember them

    Relatives still honour those who fought in the Great War
    Star Wars Episode VII is being shot on film - and now Kodak is launching a last-ditch bid to keep celluloid alive

    Kodak's last-ditch bid to keep celluloid alive

    Director J J Abrams and a few digital refuseniks shoot movies on film. Simon Usborne wonders what the fuss is about
    Once stilted and melodramatic, Hollywood is giving acting in video games a makeover

    Acting in video games gets a makeover

    David Crookes meets two of the genre's most popular voices