How do you marinate a polar bear? Greenpeace protesters hi-jack Delia Smith online Q&A

 

A A A

There aren’t many culinary queries that can stump Delia Smith. “How do I marinate a polar bear?” appears to be one of them.

Waitrose, which has a lucrative advertising deal with Britain’s top chef, has become embroiled in an ill-tempered row with Greenpeace over a controversial partnership with the oil firm Shell – and environmental campaigners chose an online Q&A session with Ms Smith to make their feelings known.

Angry campaigners hi-jacked Waitrose’s Facebook page, challenging the chef over Shell’s plans to drill for oil in the Arctic – home to threatened species such as the polar bear and narwhal.

One comment read: “Hey Delia, I was looking for a way to marinade [sic] a polar bear but see Waitrose’s new partner Shell has the answer.” Another asked the celebrity chef for tips on cooking baked Alaska. Ms Smith studiously ignored the questions about Shell. Dozens of messages referring to the subject were deleted by Waitrose’s Facebook  administrator – which Greenpeace branded a “PR meltdown”.

The campaign, “Drop Shell” has the potential to severely damage Waitrose’s corporate reputation as one of the supermarket industry’s most ethical operators. It has trumpeted its commitment to environmentally sound farming and worked with Greenpeace to help source fish more sustainably.

Nearly 30,000 people have now signed a petition asking the supermarket to drop its deal with Shell, under which the oil firm manages 13 petrol stations outside Waitrose supermarkets. Waitrose customers can also receive Shell reward vouchers, and Waitrose products are available in two Shell forecourts.

“Waitrose built their brand on their ethical and environmental credibility,” said Greenpeace’s Sara Ayech, who has led the campaign. “A lot of customers shop there because they believe they are making an ethical choice. We want a positive statement from Waitrose saying that the Arctic is important to them and that they recognise the need to protect it.”

Shell attempted to drill in the Arctic for the first time earlier this year, after being granted permission by the US government. Despite investing $4.5bn in the project, the company was forced to delay drilling until next summer because of faulty equipment.

Waitrose said that their arrangement with Shell was “small”.

 

News
news
Arts and Entertainment
British author Helen Macdonald, pictured with Costa book of the year, 'H is for Hawk'
booksPanel hail Helen Macdonald's 'brilliantly written, muscular prose' in memoir of a grief-stricken daughter who became obsessed with training a goshawk
Sport
footballLive blog: Follow the action from the Capital One Cup semi-final
Life and Style
food + drink
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs General

Tradewind Recruitment: Intervention Teacher Required To Start ASAP.

£125 - £150 per day + Negotiable: Tradewind Recruitment: A 'wonderful primary ...

Tradewind Recruitment: Maths Teacher

£90 - £140 per day: Tradewind Recruitment: Our client is an 11-16 mixed commun...

Recruitment Genius: PHP / Drupal / SaaS Developer

£32000 - £36000 per annum: Recruitment Genius: A rapidly developing company in...

Ashdown Group: Application Architect/Developer - Peterborough

Negotiable: Ashdown Group: Application Architect/Developer - Peterborough, Cam...

Day In a Page

Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

Greece elections

In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

Holocaust Memorial Day

Nazi victims remembered as spectre of prejudice reappears over Europe
Homeless Veterans appeal: Homeless in Wales can find inspiration from Daniel’s story

Homeless Veterans appeal

Homeless in Wales can find inspiration from Daniel’s story
Front National family feud? Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks

Front National family feud?

Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks
Woman who was sent to three Nazi death camps describes how she escaped the gas chamber

Auschwitz liberation 70th anniversary

Woman sent to three Nazi death camps describes surviving gas chamber
DSK, Dodo the Pimp, and the Carlton Hotel

The inside track on France's trial of the year

Dominique Strauss-Kahn, Dodo the Pimp, and the Carlton Hotel:
As provocative now as they ever were

Sarah Kane season

Why her plays are as provocative now as when they were written
Murder of Japanese hostage has grim echoes of a killing in Iraq 11 years ago

Murder of Japanese hostage has grim echoes of another killing

Japanese mood was against what was seen as irresponsible trips to a vicious war zone
Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

Celebrities call on David Cameron to take more Syrian refugees

One young mother tells of torture by Assad regime
The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

The enemy within

People who hear voices in their heads are being encouraged to talk back
'In Auschwitz you got used to anything'

'In Auschwitz you got used to anything'

Survivors of the Nazi concentration camp remember its horror, 70 years on
Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

Autumn/winter menswear 2015

The uniforms that make up modern life come to the fore
'I'm gay, and plan to fight military homophobia'

'I'm gay, and plan to fight military homophobia'

Army general planning to come out
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

What the six wise men told Tony Blair

Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

25 years of The Independent on Sunday

The stories, the writers and the changes over the last quarter of a century