Ikea gives staff chance to get on their bikes
Ikea, the Swedish retail chain, showed its green credentials yesterday by giving all 9,000 of its workers a free bicycle.
The store handed out the £139 fold-up bike and offered a 15 per cent subsidy on public transport at its Christmas breakfast. Last year the Christmas present was a portable DVD player and in 2004 staff received an MP3 player.
This year the flatpack furniture specialist decided that giving a bike would send a strong environmental message.
The bicycle is the store's second high-profile green gesture this year following its decision to introduce a charge for plastic bags and encourage reusable ones. Plastic bag take-up at checkouts is down by 97 per cent.
"We want to create a better everyday life for the many, and do what we can to make greener living possible," Ikea's UK manager, Peter Hogsted, said. "The bike is a fun present but there is a serious message. We all have a responsibility to do what we can to protect the environment."
- 1 William Shakespeare's 450th birthday: 50 everyday phrases that came from the Bard
- 2 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 3 Pope Francis ‘told divorced and remarried woman there is nothing wrong with her taking Communion’, Italian newspaper says
- 4 Man gives barefoot bus passenger the shoes off his feet
- 5 50-year mystery of the ocean ‘quack’ finally solved by scientists
Ukip election posters: Nigel Farage defends 'racist' campaign anti-immigration campaign ahead of Europe elections
Ukip leader Nigel Farage defends employing German wife, at launch of anti-immigration poster campaign
Is Britain really a land of God? Furious debate after David Cameron claims we are a Christian country
An open letter to Nigel Farage: you may smile, but I am not seduced
Nigel Farage: Calling Ukip’s posters ‘racist’ is yet another example of shameful Westminster evasion
David Cameron's constituency office calls police on food bank campaigners Bishop of Oxford and Reverend Keith Hebden
Excellent Salary Package: Austen Lloyd: This is a rare high level opportunity ...
Very Competitive Salary: Austen Lloyd: This is an excellent opportunity within...
£80000 - £120000 per annum + Highly Competitive Salary: Austen Lloyd: US QUALI...
Excellent Package: Austen Lloyd: Banking / Finance Associate - We have an exce...