Ikea gives staff chance to get on their bikes
Ikea, the Swedish retail chain, showed its green credentials yesterday by giving all 9,000 of its workers a free bicycle.
The store handed out the £139 fold-up bike and offered a 15 per cent subsidy on public transport at its Christmas breakfast. Last year the Christmas present was a portable DVD player and in 2004 staff received an MP3 player.
This year the flatpack furniture specialist decided that giving a bike would send a strong environmental message.
The bicycle is the store's second high-profile green gesture this year following its decision to introduce a charge for plastic bags and encourage reusable ones. Plastic bag take-up at checkouts is down by 97 per cent.
"We want to create a better everyday life for the many, and do what we can to make greener living possible," Ikea's UK manager, Peter Hogsted, said. "The bike is a fun present but there is a serious message. We all have a responsibility to do what we can to protect the environment."
- 1 Sofyen Belamouadden murder: The inside story of a crime that horrified Britain
- 2 How to turn off/stop 'seen by' on Facebook: Disable it to make your chats seem less passive aggressive
- 3 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 4 'We're not heroes, just tourists': Swedish police officers on holiday stop vicious assault on New York subway
- 5 Buckingham Palace guard who attacked passers-by in 'most most violent piece of CCTV footage' police officer had seen walks free
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove
Rupert Murdoch berated Sun journalists for not doing enough to attack Ed Miliband and stop him winning the general election
£22000 - £40000 per annum: Recruitment Genius: This company is part of a Group...
£16000 - £18000 per annum: Recruitment Genius: Are you a a young, dynamic pers...
Voluntary: Cancer Research UK: We’re looking for someone to support our award ...
£70000 - £90000 per annum + bonus + car allowance + benefits: Ashdown Group: H...