Ikea gives staff chance to get on their bikes
Ikea, the Swedish retail chain, showed its green credentials yesterday by giving all 9,000 of its workers a free bicycle.
The store handed out the £139 fold-up bike and offered a 15 per cent subsidy on public transport at its Christmas breakfast. Last year the Christmas present was a portable DVD player and in 2004 staff received an MP3 player.
This year the flatpack furniture specialist decided that giving a bike would send a strong environmental message.
The bicycle is the store's second high-profile green gesture this year following its decision to introduce a charge for plastic bags and encourage reusable ones. Plastic bag take-up at checkouts is down by 97 per cent.
"We want to create a better everyday life for the many, and do what we can to make greener living possible," Ikea's UK manager, Peter Hogsted, said. "The bike is a fun present but there is a serious message. We all have a responsibility to do what we can to protect the environment."
Thousands of people killed by extreme weather in 2015 as El Nino arrives to bring more chaos
The most stunning images of spider webs
Polar bears will die out if global warming is not reversed, US report finds
A spotter's guide to a wild orchid summer
Call of the wild: How science is learning to decode the way animals communicate
- 1 Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
- 2 Van driver who comforted Clark Carlisle and called 999 after suicide attempt dies age 24
- 3 People all over the world are getting semicolon tattoos to draw attention to mental health
- 4 Baby rescued 1km out to sea after parents forgot about her
- 5 Greek debt crisis: The photograph that conveys the despair of Greece's elderly
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
£17000 - £21000 per annum: Recruitment Genius: This is a fantastic opportunity...
£17000 - £23000 per annum: Recruitment Genius: This is a fantastic opportunity...
£17000 - £23000 per annum: Recruitment Genius: If you are fluent in Japanese a...
£16000 - £25000 per annum: Recruitment Genius: This is a fantastic opportunity...