Revealed, the ugliest animal on earth: the humble Blobfish
Other contenders for the prize included the axolotl and the pig-nosed turtle
If you see any pink, greasy, blancmange-like fish looking smug this weekend, here's why.
The aptly-named blobfish, which usually lives deep in the Pacific Ocean, is celebrating its coronation as The Ugliest Creature on Earth.
The competition was organised by The Ugly Animal Preservation Society, with the winner announced at the British Science Festival in Newcastle.
The society's president, biologist and TV presenter Simon Watt, said he hoped these animals might be better-protected if their ugly uniqueness is celebrated.
He told the BBC: "Our traditional approach to conservation is egotistical.
"We only protect the animals that we relate to because they're cute, like pandas.
"If extinction threats are as bad as they seem, then focusing just on very charismatic megafauna is completely missing the point.
"I have nothing against pandas, but they have their supporters. These species need help."
The blobfish beat off competition from the pig-nosed turtle, the Titicata water frog, and the axolotl.
A number of celebrities backed the campaign, including Stephen Fry who tipped the greater short-horned lizard.
Cow 'emissions' more damaging to planet than CO2 from cars
Greenham Reach: The families trying to prove that compact, ecological farms can make a living
Come fly with me: Britain's passion for birds of prey
The ugliest animals on earth: Blobfish, axolotl and proboscis monkey battle it out to be named least attractive beast
A spotter's guide to a wild orchid summer
- 1 'Cheeky' Nando's under fire for apparently coming onto a customer on Twitter
- 2 Playboy model April Summers speaks out about being a victim of revenge porn
- 3 There is something wrong but very right about this Bible illustration
- 4 iPhone 'effective power' text: how to be safe from iOS bug that lets people crash your phone
- 5 Man jumps into bear pen at zoo, fights bear and loses
EU referendum: David Cameron's rules are a 'democratic disgrace', says French-born Scottish politician set to be denied a vote
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
SNP fury as HS2 finds 'no business case' for taking fast train service to Scotland
A nation of inequality: How the UK is failing to feed its most vulnerable people
Australian man punched in the face for defending Muslim women from abuse on train
EU referendum: David Cameron to deny EU migrants and under-18s the chance to vote
£27500 - £35000 per annum: Recruitment Genius: This is an exciting opportunity...
£19500 - £23500 per annum: Recruitment Genius: Experienced B2B Telemarketer wa...
Negotiable: Recruitment Genius: This global company are looking for two Showro...
£15000 - £25000 per annum: Recruitment Genius: This publishing company based i...