Revealed, the ugliest animal on earth: the humble Blobfish
Other contenders for the prize included the axolotl and the pig-nosed turtle
If you see any pink, greasy, blancmange-like fish looking smug this weekend, here's why.
The aptly-named blobfish, which usually lives deep in the Pacific Ocean, is celebrating its coronation as The Ugliest Creature on Earth.
The competition was organised by The Ugly Animal Preservation Society, with the winner announced at the British Science Festival in Newcastle.
The society's president, biologist and TV presenter Simon Watt, said he hoped these animals might be better-protected if their ugly uniqueness is celebrated.
He told the BBC: "Our traditional approach to conservation is egotistical.
"We only protect the animals that we relate to because they're cute, like pandas.
"If extinction threats are as bad as they seem, then focusing just on very charismatic megafauna is completely missing the point.
"I have nothing against pandas, but they have their supporters. These species need help."
The blobfish beat off competition from the pig-nosed turtle, the Titicata water frog, and the axolotl.
A number of celebrities backed the campaign, including Stephen Fry who tipped the greater short-horned lizard.
Red squirrels being killed by form of leprosy in Scotland in latest threat to declining species
Plastic rubbish heaps at sea pose bigger threat to Earth than climate change, claims ocean expert
The top 10 weirdest animal mating rituals
The ugliest animals on earth: Blobfish, axolotl and proboscis monkey battle it out to be named least attractive beast
Potatoes could be off the menu as crop pests threaten UK
- 1 Students heading off to 'charity challenge' grounded at Gatwick after travel firm goes bust
- 2 Notting Hill Carnival: Woman shares selfie after being ‘punched in face for telling man to stop groping her’
- 3 Daily Show's Jon Stewart destroys Fox News for its Ferguson coverage
- 4 When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
- 5 Like Jennifer Aniston, I am no less of a woman because I am childless
Exclusive: We share blame for creating 'jihad generation', says Muslim strategist
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
Ukip Douglas Carswell defection: Tory MP jumps ship to join Nigel Farage
- < Previous
- Next >
£350 - £400 Per Day: Clearwater People Solutions Ltd: Our client based in Cent...
£17000 - £20000 Per Annum Bonus, Life Insurance + Other Benefits: Clearwater P...
£450 - £500 per day: Orgtel: SAS Business Analyst, London, Banking, Credit Ris...
£32000 - £38000 Per Annum Bonus, Life Insurance + Other Benefits: Clearwater P...