Revealed, the ugliest animal on earth: the humble Blobfish
Other contenders for the prize included the axolotl and the pig-nosed turtle
If you see any pink, greasy, blancmange-like fish looking smug this weekend, here's why.
The aptly-named blobfish, which usually lives deep in the Pacific Ocean, is celebrating its coronation as The Ugliest Creature on Earth.
The competition was organised by The Ugly Animal Preservation Society, with the winner announced at the British Science Festival in Newcastle.
The society's president, biologist and TV presenter Simon Watt, said he hoped these animals might be better-protected if their ugly uniqueness is celebrated.
He told the BBC: "Our traditional approach to conservation is egotistical.
"We only protect the animals that we relate to because they're cute, like pandas.
"If extinction threats are as bad as they seem, then focusing just on very charismatic megafauna is completely missing the point.
"I have nothing against pandas, but they have their supporters. These species need help."
The blobfish beat off competition from the pig-nosed turtle, the Titicata water frog, and the axolotl.
A number of celebrities backed the campaign, including Stephen Fry who tipped the greater short-horned lizard.
Dying to make us happy: The bloody truth behind the dolphinarium
Energy Department misled consumers over Green Deal savings, ad watchdog rules
Survival stories: When animals attack (and humans survive)
Plastic rubbish heaps at sea pose bigger threat to Earth than climate change, claims ocean expert
The top 10 weirdest animal mating rituals
- 1 Miley Cyrus' homeless MTV VMAs date, Jesse Helt, is wanted by the police
- 2 Arizona shooting: Gun instructor accidentally killed by nine-year-old girl with Uzi
- 3 Paul Scholes: Manchester City were so good against Liverpool I felt like turning the television off
- 4 Notting Hill Carnival: Woman shares selfie after being ‘punched in face for telling man to stop groping her’
- 5 Pamela Anderson rejects ice bucket challenge because of ALS experiments on animals: 'Mice had holes drilled into their skulls'
Exclusive: We share blame for creating 'jihad generation', says Muslim strategist
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
Arizona shooting: Gun instructor accidentally killed by nine-year-old girl with Uzi
- < Previous
- Next >
£130 - £131 per day: Randstad Education Chelmsford: Ks1 teacher required for m...
£38000 - £45000 Per Annum + excellent benefits package: Clearwater People Solu...
£28000 - £32500 Per Annum + 28 days holiday, pension, discounts and more: Clea...
£30000 - £35000 Per Annum + 25 days holiday and bonus: Clearwater People Solut...