Today's letter from the Editor
Today's Matrices
iJobs Job Widget
iJobs General

SEN KS1 Teacher

£21804 - £31868 per annum: Randstad Education Chelmsford: Qualified and experi...

KS2 Teacher

£21588 - £31552 per annum: Randstad Education Chelmsford: Exceptional teacher ...

Year 5/6 Teacher

£100 - £120 per day: Randstad Education Chelmsford: Would you like to be part ...

Teacher

£100 - £120 per day: Randstad Education Chelmsford: We are currently recruitin...

i Editor's Letter: A long time ago in a country not so far away...

 

Saturday’s news that the new Star Wars film is to be shot in the UK is good news for Britain’s film industry. But George Osborne’s claim that he played a key role in the discussions to bring production to the UK may have raised a few eyebrows. It is also great news for the economy, which is probably why he was so quick to associate himself with it.

He is far from the first politician to jump on the bandwagon of public appreciation, whereby those in public office align themselves with great achievements in a bid to boost their own standing.

When news of Sir Alex Ferguson’s resignation broke last week, politicians were tripping over themselves to pay tribute. Ed Miliband made the first move: “Proud man. Great manager. Staunch Labour Party supporter.” He was swiftly followed by David Cameron: “Sir Alex Ferguson’s achievement at #MUFC has been exceptional…”

The same happened when Kate and Wills announced they were expecting a baby, when the race to be the first to congratulate the couple was outshone only by the attempt to produce the most gushing reply. (EM: “Something the whole nation will celebrate.” DC: “They will make wonderful parents.”)

The list doesn’t stop there. Think back to our Olympic successes, Andy Murray winning his first Grand Slam tournament, President Barack Obama’s re-election...

There is nothing wrong with congratulating people and publicly recognising an unknown success that would otherwise be missed. But too many widely known  good-news stories are used as launch pads for self-promotion.

Do plaudits have to be given on a public platform? If they were genuine messages of achievement, a private memo would surely be more appropriate, not a global tweet.

That said, the new Star Wars film is exciting news. As Mr Osborne said: “May the force be with them.” (I have a sneaking suspicion I’ve heard that somewhere else.)

Twitter.com: @jonesrhodri

Career Services

Day In a Page

Save the tiger: The day America’s love of backyard tigers led to a horrific bloodbath

The day America’s love of backyard tigers led to a horrific bloodbath

With only six per cent of the US population of these amazing big cats held in zoos, the Zanesville incident in 2011 was inevitable
Samuel Beckett's biographer reveals secrets of the writer's time as a French Resistance spy

How Samuel Beckett became a French Resistance spy

As this year's Samuel Beckett festival opens in Enniskillen, James Knowlson, recalls how the Irish writer risked his life for liberty and narrowly escaped capture by the Gestapo
We will remember them: relatives still honour those who fought in the Great War

We will remember them

Relatives still honour those who fought in the Great War
Star Wars Episode VII is being shot on film - and now Kodak is launching a last-ditch bid to keep celluloid alive

Kodak's last-ditch bid to keep celluloid alive

Director J J Abrams and a few digital refuseniks shoot movies on film. Simon Usborne wonders what the fuss is about
Once stilted and melodramatic, Hollywood is giving acting in video games a makeover

Acting in video games gets a makeover

David Crookes meets two of the genre's most popular voices
Could our smartphones soon be diagnosing diseases via Health Kit and Google Fit?

Could smartphones soon be diagnosing diseases?

Health Kit and Google Fit have been described as "the beginning of a health revolution"
Ryanair has turned on the 'charm offensive' but can we learn to love the cut-price carrier again?

Can we learn to love Ryanair again?

Four recent travellers give their verdicts on the carrier's improved customer service
Billionaire founder of Spanx launches range of jeans that offers

Spanx launches range of jeans

The jeans come in two styles, multiple cuts and three washes and will go on sale in the UK in October
10 best over-ear headphones

Aural pleasure: 10 best over-ear headphones

Listen to your favourite tracks with this selection, offering everything from lambskin earmuffs to stainless steel
Commonwealth Games 2014: David Millar ready to serve up gold for his beloved Scotland in the end

Commonwealth Games

David Millar ready to serve up gold for his beloved Scotland in the end
UCI Mountain Bike World Cup 2014: Downhill all the way to the top for the Atherton siblings

UCI Mountain Bike World Cup

Downhill all the way to the top for the Atherton siblings
Save the tiger: The animals bred for bones on China’s tiger farms

The animals bred for bones on China’s tiger farms

The big cats kept in captivity to perform for paying audiences and then, when dead, their bodies used to fortify wine
A former custard factory, a Midlands bog and a Leeds cemetery all included in top 50 hidden spots in the UK

A former custard factory, a Midlands bog and a Leeds cemetery

Introducing the top 50 hidden spots in Britain
Ebola epidemic: Plagued by fear

Ebola epidemic: Plagued by fear

How a disease that has claimed fewer than 2,000 victims in its history has earned a place in the darkest corner of the public's imagination
Chris Pratt: From 'Parks and Recreation' to 'Guardians of the Galaxy'

From 'Parks and Recreation' to 'Guardians of the Galaxy'

He was homeless in Hawaii when he got his big break. Now the comic actor Chris Pratt is Hollywood's new favourite action star