Explore the inspirational creations at The House of Peroni

Visit The House of Peroni: the home of the UK’s rising stars

Meet the designers (from left to right): Joel Boyd, Pelin Isildak, Stacey Wall, Hannah Wallace, Daniel Crabtree, Kyle Lo Monaco, Rose Danford-Phillips and Matthew Duffy

The classics never go out of style, and the Italian beer brand Peroni Nastro Azzurro has always been the original choice for the fashion cognoscenti. The culmination of its emerging talent programme, this season sees the launch of The House of Peroni in the heart of Covent Garden, a creative hub that celebrates and champions the brightest new up-and-coming talent in the worlds of fashion and drink.

Showcasing its fashion collaborators as well as some of the world’s premier mixologists, the immersive experience will be open to the public, transporting guests into an effortlessly stylish space where they can soak up style in every sense.

EMERGING DESIGNERS

Bringing to life The House of Peroni fashion programme, the experience comprises eight spaces, each of which is inspired by the work of a curated roster of emerging London Fashion Week designers, featured above.

Selected by an esteemed panel — led by Scottish fashion designer Jonathan Saunders; editor-in-chief of Dazed and Confused, Isabella Burley; fashion writer and stylist Pandora Sykes; editor of Another Magazine, Alexander Fury; and strategic consultant on the British Fashion Council, Anna Orsini — each of the eight designers have been selected for their unique style and pioneering talent. The House of Peroni is a showcase of the thinking behind their collections and their brands.

TASTE SENSATIONS

The focus on emerging talent extends to The House of Peroni’s drinks offering, too. Inspired by the recipes he crafts at the revered bar Science & Industry — known for its scientific slant on mixology — Manchester-based bartender Sam Taylor was scouted in a nationwide search for the best emerging bartending talent. Sam has co-created the cocktail menu with Peroni Nastro Azzurro’s Master of Mixology, Simone Caporale, to present a drinks experience like no other.

Taking a lead from the authentically Italian aperitivo occasion, the drinks will include a line up of Peroni-infused cocktails inspired by the designers, as well as the alcohol-free Peroni Libera 0.0%. Why not book in for a mixology masterclass to add to your visit?

The House of Peroni will also see the unveiling of the brand’s svelte new restyled bottle and glass design — its first evolution since it was launched in the UK more than a decade ago. The hottest new destination to eat, drink and discover, The House of Peroni captures the authentic tastes of Italy with fashion and style at its forefront. The House of Peroni: where drink meets style.

The House of Peroni is open from 27 February to 9 March at Unit 6, Covent Garden, WC2H. See The House of Peroni and buy tickets at Fever.

The House of Peroni invites guests to learn the cocktail craft with master mixologists

The House of Peroni masterclasses provide the ultimate opportunity for guests to experience and learn about the art of mixology.

Guests will recreate one of the aperitivo-inspired cocktails available at The House of Peroni and with their own personal twist, resulting in a cocktail that encapsulates an unmistakable touch of Italian style, under the expert eye of Peroni’s Cocktail Masters, Sam Taylor and Simone Caporale.

The classes will cost £12.50 per person for a 30-minute session and will include:

• A complimentary bottle of Peroni Nastro Azzurro or Peroni Libera 0.0% (the latest addition to the Peroni portfolio, bringing style to the world of alcohol-free drinking)
• A Peroni Nastro Azzurro-infused aperitivo cocktail restyled by you

Buy tickets for The House of Peroni masterclasses at Fever.

Terms and conditions apply: Maximum group size of eight per session. A limited number of masterclasses will be reserved for walk-ins, pre-booking strongly advised. Cancellations require 48 hours’ notice for refunds. Your booking will be held for 15 minutes after which, it will be considered as a cancellation. Over 18s only. Drinkaware for the facts.