3D hologram technology soon to replace runway models?
Friday 01 July 2011
Fashion brands as diverse as major Brit label Burberry and emerging German designer Stefan Eckert have been busy integrating holograms into their runway presentations.
Back in 2006, fashion's ultimate darling Alexander McQueen was the first to use them as part of a fashion show when a hologram version of Kate Moss modeled a dramatic organza gown, seemingly appearing out of the air inside an empty glass pyramid.
Earlier this year, Burberry relied on a mix of real models and holograms to present its collections on the occasion of its Beijing store opening. And German designer Stefan Eckert has collaborated with motion graphics designer Tim Joeckel for his latest fashion show to present his clothes exclusively on a virtual model in the world's first 3D hologram fashion show.
"The result was one of the biggest holographic projections ever which creates a complete optical illusion and breaks the rules of time and space on stage," Joeckel writes on his Vimeo account.
Together with fashion films as seen at Gareth Pugh, for instance, these kind of new-generation shows are thought to soon replace conventional presentations, at least in parts. Critics say, however, that clothes' movement should be seen in real life, rather than filmed for theatrical effect.
Watch Eckert's show, which took place in March, at http://vimeo.com/23259282.
Life & Style blogs
The mother who never gave up on her child abused by the Oxford child sex ring
Britain scrapes into top 25 countries in the world to be a mother in Save the Children report
What do the emoji on Snapchat mean?
The 12 most sexually satisfied countries in the world revealed
Uploading pictures to find out how old you are gives Microsoft the right to post them wherever they want
- 1 If I were Prime Minister: I'd give tax cuts to the rich, keep Trident, and get my football team wrong
- 2 Italian police 'reveal' what Jesus looked like as a young boy
- 3 General Election 2015: 14-year-old boy asks Nick Clegg – 'can you kill Katie Hopkins?'
- 4 University student in court for allegedly covering housemates' food in window cleaner and spit
- 5 Ryan Gosling posts tribute to 'Ryan Gosling Won't Eat His Cereal' creator Ryan McHenry
£13676.46 - £16411.61 per annum + OTE: SThree: SThree Trainee Recruitment Cons...
£18000 - £22000 per annum + training: Ashdown Group: Business and Marketing Gr...
£20000 - £25000 per annum + Commission: SThree: Are you great at building rela...
£20000 - £22000 per annum + excellent benefits: Ashdown Group: Application Sup...