3D hologram technology soon to replace runway models?
Friday 01 July 2011
Fashion brands as diverse as major Brit label Burberry and emerging German designer Stefan Eckert have been busy integrating holograms into their runway presentations.
Back in 2006, fashion's ultimate darling Alexander McQueen was the first to use them as part of a fashion show when a hologram version of Kate Moss modeled a dramatic organza gown, seemingly appearing out of the air inside an empty glass pyramid.
Earlier this year, Burberry relied on a mix of real models and holograms to present its collections on the occasion of its Beijing store opening. And German designer Stefan Eckert has collaborated with motion graphics designer Tim Joeckel for his latest fashion show to present his clothes exclusively on a virtual model in the world's first 3D hologram fashion show.
"The result was one of the biggest holographic projections ever which creates a complete optical illusion and breaks the rules of time and space on stage," Joeckel writes on his Vimeo account.
Together with fashion films as seen at Gareth Pugh, for instance, these kind of new-generation shows are thought to soon replace conventional presentations, at least in parts. Critics say, however, that clothes' movement should be seen in real life, rather than filmed for theatrical effect.
Watch Eckert's show, which took place in March, at http://vimeo.com/23259282.
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Geeks who rocked the world: Documentary looks back at origins of the computer-games industry
Ukip's official health spokesperson: 'Honestly, I have no experience in health whatsoever'
Deliberately urinating before sex can increase risk of urinary tract infections
Doctors to trial 29-point checklist for elderly patients facing 'unavoidable' death
- 1 The truth about 'girl things': Three cheers for Heather Watson's honesty
- 2 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
- 3 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 4 Tennis fan suing Australian Open organisers for 'failing to shade spectators' during Murray match
- 5 Men behaving badly: Urinating while standing, 'manspreading' and the gendering of selfishness
Excellent Salary : Austen Lloyd: OXFORD - REGIONAL FIRM - An excellent opportu...
Super Package: Austen Lloyd: BRISTOL - SENIOR CLINICAL NEGLIGENCE - An outstan...
£15000 - £50000 per annum: Recruitment Genius: Fantastic opportunities are ava...
Negotiable: Recruitment Genius: A Compute Engineer is required to join a globa...