Busting Unionmade's manufacturing myths
What's in a name? Quite a lot actually, as the American fashion brand Unionmade is finding out. Unionmade clothing is, you see, not union-made.
At a time when employees' rights and mobilised workforces are increasingly under pressure – if not on the wane more broadly – this nomenclature is a true case of style over substance.
The title refers to a concept rather than a truth, intended to convey the rich heritage of labour that constitutes aesthetic niceness, but with none of the rights that come with it. Put another way, it's retro-hipsterism gone mad.
Which is all well and good as long as numpties keep on buying vintage typewriters and old sewing machines as ornaments.
But if your workers haven't yet attempted to rip their foreman to pieces Germinal-style, then for heaven's sake, maybe don't remind them that they could.
Life & Style blogs
- 1 British tourists 'murdered' in Thailand: Pair's bloodied bodies found naked on Koh Tao beach
- 2 Vivienne Westwood says 'Yes' to Scottish Independence by declaring: 'I hate England'
- 3 Welcome to Cameroon, where drinking Baileys can lead to imprisonment
- 4 Lego breaks out of the toy box and heads for the gallery
- 5 Vogue under fire for 'Big Booty' article
£400000 Per Annum: The Green Recruitment Company: Job Title: Energy Markets An...
£30000 - £35000 Per Annum Plus excellent benefits: Clearwater People Solutions...
£22000 - £23000 per annum: Randstad Education Bristol: We are currently recrui...
£35000 - £40000 Per Annum: Clearwater People Solutions Ltd: We are currently r...