iStyle: Mod operandi
Ben Sherman is celebrating five decades of innovation with a collection inspired by the Sixties Jazz scene. Lee Holmes looks back at the British brand’s rich history
Thursday 09 May 2013
If you were to think of an item of clothing that best reflects the label Ben Sherman, the button-down shirt – or Oxford – would likely spring to mind. With a rich, varied sartorial history this shirt has, over the years, become almost synonymous with this very British brand.
Originally, though, it was worn by the polo-playing moneyed classes of the US Ivy League college system; the two buttons on either side of the collar stopped the material from flapping into the faces of the players when they were bouncing around on their horses. Ben Sherman, who lived for a short time in America, decided to introduce this style to the British. Its success was assured when it was quickly snapped up by the Mods, becoming part of their signature look.
In the five decades since then, the button-down has been reinvented and reinterpreted by each successive youth culture. However, the Ben Sherman line is much more than just a one-trick pony. This summer sees the label’s Plectrum collection – named after the humble guitar pick – offer the very best of the brand distilled into a capsule collection. Taking as its inspiration the Jazz scene of the 1960s, fabrics and fits are of a high quality and standard. Art Deco geometric printed shirts sit alongside sharp modern tailoring, while the knitted zip cardigans and washed out T-shirts provide the collection with relaxed and informal pieces.
What’s especially attractive about Plectrum is its potential to introduce the label to a new customer, who ordinarily wouldn’t think to shop here for such high-end design. Of course, Ben Sherman will always play on its nostalgic roots, and with such a rich back catalogue this is as it should be. However, this fashion-savvy collection ensures that it’s more than just the sum of its parts.
tvSteven Moffat reveals the actor was dying to take on the role of the Time Lord and says he is excited to see what he will do with the character
Life & Style blogs
Low-cost metal 3D printer could be the next step in home manufacturing revolution
YouTube: Top trending videos of 2013 - including Tom Daley and Peppa Pig
People who drink alcohol outlive those who abstain, study shows
Exercise most effective lifestyle choice for preventing dementia, researchers say
GTA 5 update: Content Creator released, online heists and story mode updates coming soon
- 1 Nelson Mandela memorial sign language interpreter was a 'fake'
- 2 It’s shameful that our universities have accepted gender segregation under pressure from the most oppressive religious fanatics
- 3 Sir Ian McKellen hits back at Damian Lewis' 'fruity actor' claims
- 4 Kenyan politician Mike Sonko left red-faced after photoshopping himself next to Nelson Mandela
- 5 Selfie at funeral: Cameron squeezes in on Obama snap at Mandela memorial
- < Previous
- Next >
£44000 - £55000 per annum + Benefits: Pro-Recruitment Group: Internal Audit Ma...
£35000 - £40000 Per Annum: Clearwater People Solutions Ltd: Systems Engineer x...
£600 - £750 per day: Cornwallis Elt : SENIOR PROJECT MANAGER- HR- ORACLE- ASS...
£21000 - £27000 per annum + Benefits: Corporate Traveller: We're looking for t...