It's cool up north: Modern classics from Copenhagen and Stockholm

view gallery VIEW GALLERY

Style isn't all about Paris and Milan – Copenhagen and Stockholm are hot on the heels of the fashion capitals when it comes to modern classics, statement pieces and quirky design, says Harriet Walker

There hasn't been such an influx of Nordic talent since the Middle Ages, but fashion is enjoying a Viking invasion at the moment, with a host of Scandinavian designers bringing their own brand of cool to our favourite shopping haunts.

"The rest of the world has had their eye on Scandinavian design for quite a while," says Keld Mikkelsen, creative director of Day Birger et Mikkelsen, "but I think the recent attention spur is because of the success a lot of us have been fortunate to experience abroad, especially in the UK." The label is sold in more than 1,000 shops across 25 countries, offering a distinctive range of modern classics, chic tailoring and quietly sleek, directional pieces.

Mikkelson's former co-designer Malene Birger, who founded her own range By Malene Birger, opened a flagship store in London earlier this year and posted her best-ever sales results. So why have the Scandis captured our imagination?

"Our style is very basic and down-to-earth, yet innovative and daring," says Emy Blixt, who set up her retro-kitsch shoe label Swedish Hasbeens after finding over 300 pairs of authentic Seventies wooden-soled clogs in an old factory. The clompy, stompy designs are the perfect accompaniment to this season's denim trend. "We are very creative without drawing exaggerated attention – and we get a lot of attention because of that. It's a contradiction in a way, but a really great one."

The likes of Ann-Sofie Back (Sweden) and Peter Jensen (Denmark) have been grabbing attention for several years with quirky pieces that perfectly balance strong design with pragmatism and wearability. Their international cult status is proof of their success, with Jensen now showing in New York and Back making a triumphant return to the London catwalk last February. Acne is another Swedish brand going from strength to strength; after starting out in 1997 by making jeans for friends, they saw Kylie Minogue sporting a pair earlier this month and launched an exclusive boutique at Harrods last week.

"Copenhagen Fashion Week is now as important for us as Paris or New York," says Joanne Watkinson, a buyer for My-wardrobe.com, "not just for hunting out new brands, like Designers Remix and Mini Market, but for inspiration. Their interpretation of fashion is never contrived or over-styled – it has an insouciant feel which filters through the collections."

It's this insouciance which is at the heart of the current love affair with all things Nordic: fashion's favourite look at the moment is one of deconstructed basics thrown together, pared down and layered. Add to this the slightly grungy feel that many Scandinavian brands have at their heart – loose jersey, baggy knits, denim and T-shirt dresses – and you have an aesthetic that chimes with all the major trends of the season; something rather rock chick, romantic and gothic, with a little bit of minimalism thrown in. No wonder street style photographers The Sartorialist and Facehunter find the pavements of Copenhagen and Stockholm such fertile hunting grounds.

Swedish fashion journalist Caroline Blomst keeps a blog of her outfits from day to day; her style is an easy mix of international labels and homegrown finds. "Scandinavian fashion is very wearable and easy to like," she says. "And because fashion has become more accessible in the past few years, we have really branched out. The Scandinavian sense of style brings something fresh and new."

Nowhere is this more evident than in Topshop's EDIT collection, a biannual capsule of young, hyped international brands that shoppers are unlikely to find anywhere else. Swedish label Nakkna, whose aesthetic is relaxed and ultra-hip, creating shape and elegance with simple drapery and loose frills, has been included for the past two seasons, while Danish Diana Orving, known for her graphic prints and structural detailing, will feature in the autumn selection this September.

There's also plenty of variation on the scene: if pared down isn't your thing, then Dagmar – created and run by three Swedish sisters – is known for its glamorous cocktail frocks, available at ASOS. "Swedish style is uniquely clean and minimal," says head designer Kristina Tjäder "but Dagmar is different – our look is more sensual and feminine." Swedish stylist-turned-designer Ulrika Lundgren's collection Rika also plays with girlishness, and her star-embellished bags have become a firm fashion-pack favourite. "You get quality for modern prices," she says, "and small countries make people ambitious!"

Julia Lundsten, the Finnish brains behind the shoe label Finsk, is also convinced of this: "There's the attitude that everyone should be able to enjoy good design – it's not elitist. And we're also good at problem-solving, not just fantasy."

Whatever the reasons, there's definitely more coming out of Scandinavia right now than pickled herring and ABBA. "I really don't know what it is," muses Peter Jensen. "I think we all like day-dreaming – maybe that helps."

PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
News
Wayne’s estate faces a claim for alleged copyright breaches
John Wayne's heirs duke it out with university over use of the late film star's nickname
News
business
News
Mick Jagger performing at Glastonbury
people
Extras
indybest
Life and Style
beautyBelgian fan lands L'Oreal campaign after being spotted at World Cup
Sport
Germany's Andre Greipel crosses the finish line to win the sixth stage of the Tour de France cycling race over 194 kilometers (120.5 miles) with start in Arras and finish in Reims, France
tour de franceGerman champion achieves sixth Tour stage win in Reims
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    SAP SD OTC Consultant | 12Months

    competitive: Progressive Recruitment: SAP SD OTC Consultant | 12 Months | 500/...

    Business Systems Analyst - London - £40,000 plus benefits

    £35000 - £40000 per annum + substantial benefits: Ashdown Group: Business Syst...

    Campaign Manager

    £40000 - £55000 per annum + competitive: Progressive Recruitment: Campaign Man...

    JQuery Developer (JQuery, C#, front-end, JQuery, UI, Tomcat)

    £40000 - £45000 per annum: Harrington Starr: A Global Financial Service Organ...

    Day In a Page

    The true Gaza back-story that the Israelis aren’t telling this week

    The true Gaza back-story that the Israelis aren’t telling this week

    A future Palestine state will have no borders and be an enclave within Israel, surrounded on all sides by Israeli-held territory, says Robert Fisk
    A History of the First World War in 100 Moments: The German people demand an end to the fighting

    A History of the First World War in 100 Moments

    The German people demand an end to the fighting
    New play by Oscar Wilde's grandson reveals what the Irish wit said at his trials

    New play reveals what Oscar Wilde said at trials

    For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
    Can scientists save the world's sea life from

    Can scientists save our sea life?

    By the end of the century, the only living things left in our oceans could be plankton and jellyfish. Alex Renton meets the scientists who are trying to turn the tide
    Richard III, Trafalgar Studios, review: Martin Freeman gives highly intelligent performance

    Richard III review

    Martin Freeman’s psychotic monarch is big on mockery but wanting in malice
    Hollywood targets Asian audiences as US films enjoy record-breaking run at Chinese box office

    Hollywood targets Asian audiences

    The world's second biggest movie market is fast becoming the Hollywood studios' most crucial
    Grindr founder Joel Simkhai: 'I've found love on my dating app - and my mum keeps trying to hook me up!'

    Grindr founder Joel Simkhai: 'I've found love on my dating app'

    Five years on from its launch and Grindr is the world's most popular dating app for gay men. Its founder Joel Simkhai answers his critics, describes his isolation as a child
    Autocorrect has its uses but it can go rogue with embarrassing results - so is it time to ditch it?

    Is it time to ditch autocorrect?

    Matthew J X Malady persuaded friends to message manually instead, but failed to factor in fat fingers and drunk texting
    10 best girls' summer dresses

    Frock chick: 10 best girls' summer dresses

    Get them ready for the holidays with these cool and pretty options 
    Westminster’s dark secret: Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together

    Westminster’s dark secret

    Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together
    A History of the First World War in 100 Moments: Dulce et decorum est - a life cut short for a poet whose work achieved immortality

    A History of the First World War in 100 Moments

    Dulce et decorum est: a life cut short for a poet whose work achieved immortality
    Google tells popular music website to censor album cover art in 'sexually explicit content' ban

    Naked censorship?

    The strange case of Google, the music website and the nudity take-down requests
    Howzat! 8 best cricket bats

    Howzat! 8 best cricket bats

    As England take on India at Trent Bridge, here is our pick of the high-performing bats to help you up your run-count this summer 
    Brazil vs Germany World Cup 2014 comment: David Luiz falls from leader figure to symbol of national humiliation

    David Luiz falls from leader figure to symbol of national humiliation

    Captain appears to give up as shocking 7-1 World Cup semi-final defeat threatens ramifications in Brazil