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Shoulder pads: A history

They’ve been the epitome of power dressing since the Forties – and now, thanks to Posh, they’re back. By Carola Long and Harriet Walker

Lady Gaga's cartoonish take on fashion

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Lady Gaga's cartoonish take on fashion

Joan Crawford, 1945

The post-war skirt suits of the Forties incorporated the strong shoulder as a foreshadowing of the Eighties power look. After a war in which women had done men’s jobs on the home front, tailoring took on a more capable and androgynous look, with boxy proportions and – but of course – shoulder pads. After the drapery and floatiness of the Twenties and Thirties, this was a new vision of women’s clothing. Thankfully Crawford’s top here is very girlie, so she isn’t too threatening or “can do”. Phew.

Barbara Hulanicki, 1975

In the age of flower power, the floaty blouse was king and strong shoulders lost out when everyone took their tops off at Woodstock. But designers and trend-setters were influenced by high glamour and streamlined, futuristic looks, as Biba queen Barbara Hulanicki’s shouldered fur coat proves. Whether it’s technically padded, or simply a great big furry sleeve is unclear, but the Seventies were about volume, floaty or otherwise and designers like Ossie Clark and Bill Gibb lent a little definition to their romantic chiffon pieces with a sneaky shoulder pad or two.

Margaret Thatcher, 1979

There was no such thing as society, sorry subtlety, when it came to Thatcher’s shoulder pads. Big shoulders were part of the first female PM’s armoury for being taken seriously in a traditionally masculine world. She deepened her voice, she bouffed up her hair for extra height and she piled on the pads. She may have added pearls and a brooch for a touch of traditional femininity, but these token accessories fooled no one.

Bianca Jagger, 1980

Bianca famously married Mick Jagger in a white tuxedo jacket with nothing underneath it, a move which spun masculine workwear on its head, and no doubt distracted the vicar. With the rise of Yves Saint Laurent’s “Le Smoking”, the suit took on a sexiness it didn’t have before, thanks to the careful contouring provided by a nipped-in waist and a statement shoulder. No longer simply the preserve of fusty librarians or spinster aunts, suits (and shoulder pads) were for sirens too.

Adam Ant, 1981

And they’re not just for girls: new romantic Adam Ant rocked a fashion shoulder as part of his 18th-century highwayman meets tribal space hunk garb, a look which inspired teenage boys across the country to brush up on blusher and breeches. Adam Ant recalls being woken at 4am by a telephone call from Michael Jackson himself, who wanted to know where he could find a similar jacket. Then Jacko’s gilt and epaulette shoulders were the inspiration behind Balmain’s spring/summer 09 collection – and lo, a look was born.

Melanie Griffith, 1988

The ultimate power dressing figurehead Melanie Griffith – not to mention her glass ceiling-smashing shoulders – starred in 1988’s Working Girl, a tale of mergers, acquisitions and moulded foam. With Glenn Close working a similar silhouette a year earlier in Fatal Attraction, the corporate look was in and women were using their shoulder pads to barge their way to whatever they wanted. Although, given the amount of attendant polyurethane and hairspray, hopefully not into a career in the fire brigade.

Lady Gaga, 2009

The outrageous pop star’s wardrobe is heavily influenced by the Eighties club scene, and her cartoonish take on fashion (this was the woman who wore a Kermit the Frog coat, remember) means that there is no room for low-key interpretations of a trend here. Compared to pop princesses such as Britney, Gaga is less concerned with looking conventionally pretty and sexy than in pushing boundaries.

Victoria Beckham, 2009

Exaggerated shoulders are the dare-to-wear statement of the season, but we hope Posh doesn’t think she’s being original; structured shoulders are nothing new. They’ve ,been tried and tested throughout the twentieth century. What is new is the slightly disturbing extreme doorknob effect of this ultraexpensive Balmain jacket, which costs around £7,000. Achieve this look on the cheap at home by leaving the hanger from the dry cleaners in an old leather jacket, then stuffing two oranges under the shoulders.

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Comments

Fall fashions
[info]newusr616 wrote:
Wednesday, 14 October 2009 at 02:53 am (UTC)
All these fads
It's shoulder pads...
Re: Fall fashions
[info]thelzdking wrote:
Wednesday, 14 October 2009 at 10:31 am (UTC)
Raised a genuine lol for me.
get your history right
[info]colibri1 wrote:
Wednesday, 14 October 2009 at 05:20 am (UTC)
Though it's true that padded shoulders were toyed with off and on throughout the 20th century, there were two eras when they predominated, and in neither era was their predominance initiated by celebrities. The two shoulder pad eras were, as you point out, the 1940s and the 1980s. The broad shoulders of the 1940s were introduced not by the actress Joan Crawford in 1945 but by designer Elsa Schiaparelli in 1935. By the end of that year, and continuing for much of the next decade, almost all designers showed the sort of enormously broad shoulders that would become Joan Crawford's trademark. Crawford of course picked it up from already well-known styles of the time. Men's jackets also gained unusually broad shoulders during this period, most exaggeratedly in the American "zoot suit".

Same with the 80s broad shoulder trend. Its origins don't lie in Margaret Thatcher in 1979, nor in Bianca Jagger in 1980 (and if you were American, you would have mentioned Joan Collins on "Dynasty", as that's the name most Americans think of when they think of 80s shoulder pads). Designers across the board began pushing big shoulders in their 80s form for fall 1978, led most ostentatiously by Thierry Mugler and Claude Montana, but also shown that season by virtually every other major designer, including American casualwear designers like Perry Ellis and Norma Kamali and Italian innovators like Giorgio Armani. Big shoulders were the most emphatic fashion trend for fall '78, and the biggest change from previous 70s styles (the "volume" of the mid-70s before that was a volume of floaty fabric and peasant shapes, not one of stiff shoulders). If you look at the fashion entry of an encyclopedia yearbook covering 1978, you'll see that the main focus is the huge shift to big shoulder pads and 40s retro (the first year that word was used widely).

The biggest designers of the time, Yves Saint Laurent and Karl Lagerfeld for Chloe, showed huge-shouldered silhouettes with 40s-style veiled hats, formal gloves, and glamor jewels, some of which could have come straight out of a late 30s or 40s fashion magazine. In another contrast with the ultra-casual and down-to-earth early to mid-70s, 40s and 50s-style glamour eveningwear was also reintroduced across the board, this time with huge shoulder pads combined with Edwardian-style puff-top sleeves to really emphasis top width.

Designers who didn't indulge in 40s throwbacks still stuck sometimes massive shoulder pads into casual garments in '78 and '79. Perry Ellis and Norma Kamali would layer one shoulder-padded sweatshirt on top of another and top it off with a shoulder-padded cardigan or jacket or coat. Other designers in 1978/79, particularly Claude Montana, Thierry Mugler, and Pierre Cardin, went retro in a different way and reverted to mid-20th century sci-fi films for inspiration, combining shoulder flanges and pads (Cardin showed pagoda shoulders) with technicolor makeup, sci-fi-looking details, and punk allusions like black leather and safety pins, a look picked up by the likes of Gary Numan, Klaus Nomi, Grace Jones, and David Bowie.

Which brings us to the fact that designers were showing and some people were wearing exaggeratedly shoulder-padded menswear as early as the late 70s, following the big 1978 shoulder pad push by designers. Thierry Mugler in particular was known for promoting huge-shouldered menswear long before the buccaneer look that Adam Ant picked up from Vivienne Westwood's early 80s pirate collection. Again, a celebrity may have popularized it, but a designer originated it.
(no subject) - [info]benben7788 - Thursday, 15 October 2009 at 04:44 pm (UTC) Expand
(no subject) - [info]myyshop090909 - Saturday, 17 October 2009 at 12:27 pm (UTC) Expand

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