1. House of Holland
Aimed at those with a sense of humour, these have spots, stripes or slogans emblazoned across tiny pants.
2. Calvin Klein
£23, 020 3100 2900
While it's no longer de rigueur to have your Calvins poking out of your jeans, they are still fashionable pants with a reputation for good quality.
Tight, white and bright – these are the type favoured by the male-model fraternity. If you fancy the look be warned – only the buff need apply as they're unforgiving.
If comfort is your top priority, then this pair, with its more generous than average length, won't ride up the leg – making it a safe buy. In white, polka-dot chambray cotton.
5. Comme des Garçons
The fashion followers' choice, these black cotton pants are created with Hammerthor underwear. With a subtly branded waistband, the stretch cotton has a fine rib finish and slit open fly.
The Swedish tennis ace has an impressive selection of pants to suit all tastes. The best take their lead from Prada, Givenchy et al and have a tropical print. For peacocks, not shrinking violets, though.
For all those hiding under a rock, David Beckham has put his name to a Bodywear line for H&M. It includes all the basics and no less than four styles of rather tight-fitting classic pants.
3 for £18, marksandspencer.com
What says "I love you" more than heart-printed boxers? No? Well, it was worth a try and this is a nice pair of pants nonetheless.
9. River Island
Those planning to immerse themselves in Olympic frenzy might like to dress the part too – with these patriotic underpants.
As well as this inoffensive blue plaid pair, Gap offers up stripes, spots and even armadillo print in a safe-ish boxer-short collection.