Underneath it all: Crazy Horse inspired intimates
Designer Marios Schwab has joined up with Asos to create a new line of intimates
Monday 19 November 2012
It's not unusual for a London Fashion Week designer to accept a deal to collaborate with a more financially viable company, but that doesn't mean that the partnership is always harmonious. When you see a fashion designer designing toasters, say, that doesn't make us want to eat toast.
But when Marios Schwab was announced as the latest designer to collaborate with Asos Inc (the designer-support initiative at the e-tail giant) it sounded like a match made in online heaven.
Underwear is not as far out of Schwab's comfort zone as one might imagine – looking back through his archive, the inspiration from underwear details and foundation garments in his designs are plainly evident. For this new collaboration, named Kallisti, the designer has looked to his Greek heritage. In fact, Kallisti translates as "for the fairest".
"Fusing the element of undergarments and the world that is hidden beneath clothes is a continuous inspiration behind the designs I create at Marios Schwab," the designer comments. "The detailing that goes within garments and craft involved is something I have been surrounded by since [I was] a young boy."
The line was first presented in September during London Fashion Week, with an exclusive performance by the cabaret troupe Crazy Horse de Paris, who are currently wowing the capital with their saucy routines.
The collection, made up of 25 pieces, arrives online this week, with another 13 pieces going live online in January in anticipation of the St Valentine's Day rush. Expect skimpy sequined Swiss tulle "spider web" bras and briefs, no-bra bodysuits and taffeta-trimmed underwear with hard-edged touches of metal. It's a real shame to hide it under your clothes.
Life & Style blogs
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Axe wielding man shot dead after attacking four New York policemen on busy street
- 3 Watch what happened when food critics were unknowingly served McDonald's
- 4 Jimmy Carr's Oscar Pistorius joke goes a bit too far at the Q Awards
- 5 Ottawa shootings: Bruce MacKinnon's cartoon is the perfect tribute to soldier Nathan Cirillo
£40000 - £50000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...
£30000 - £35000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...
£35000 - £40000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...
£47,334 - £59,058 per annum: Coventry University: The Centre for Agroecology, ...