First look: Bar Refaeli channels modern pin-up for new underwear campaign

Following a showcase at the rue Cambon in Paris March 23, lingerie label Passionata has released pictures of its fall/winter campaign, fronted by Israeli topmodel, Bar Refaeli.

It is the second time she stars in the Passionata ads, portrayed as a "modern pin-up" by New York photographer, Greg Kadel.

The collection includes classic lace designs in black with just a few splashes of red or purple - a safe-bet range that won't double as outerwear options as showcased on the street and on runways recently, apart from one striped bustier perhaps.

Refaeli, who used to be better-known for her on/off relationship with Hollywood star Leonardo DiCaprio, has recently made a real name for herself, fronting major beauty campaigns (Garnier), a Sports Illustrated swimsuit issue, designing her own bikini line, and hosting the much-talked-about Istanbul Fashion days last year.

http://www.passionata.com