Cara Delevingne and Kate Moss shot together for the first time for Burberry
The iconic models feature in the campaign for the new fragrance, My Burberry
Tuesday 02 September 2014
Kate Moss and Cara Delevingne are two of the most famous faces in the world of modelling but have never been shot together, until now.
Burberry has released the campaign imagery and films which feature the iconic models, to promote the launch of its new fragrance, My Burberry.
In the campaign imagery Moss and Delevingne are pictured sitting alongside each other with a giant fragrance bottle.
A promotional film features the models spraying the fragrance on each other dressed in classic Burberry trenches which they strip off and take shelter under when it begins to rain.
On working with Moss for the first time Delevingne said: “Kate has such a presence and she has a great sense of humor and style."
"We had met a few times before we worked on the My Burberry shoot together so I knew we would have fun together and that the pictures would be great. I’ve always admired Kate.”
Created by Christopher Bailey, the My Burberry fragrance which is in stores from today is inspired by the iconic trench coat.
"My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trend has to be outstanding in every way" said Bailey.
For the first time audiences will be able to participate in a fully personalised and interactive campaign.
Customers can get their My Burberry fragrance personalised with initials online at burberry.com and at selected stockists.
Using innovative smart phone technology customers will also be able to interact with the marketing campaign, television commercial and in-store projections by personalising the campaign to include their initials.
The campaign has been shot by Mario Testino and features the song 'I Put A Spell On You' performed by Jeff Beck and Joss Stone.
The perfume is priced from £45 and available online now at burberry.com
Life & Style blogs
Men in tights: getting to the bottom of the latest trend
Night Nurse could put drivers over new drug limit
City traders pay £200 for a quick hangover cure
Stephen Hawking: NHS is Britain's finest public service and must be preserved from commercial interests
Baldness could soon be treated using stem cells, scientists hope
- 1 Stephen Fry explains what he would say if he was 'confronted by God'
- 2 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 3 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 4 Ball pool for adults opens in London
- 5 Rashida Jones speaks out against male-centric porn saying 'women should have sex and feel good about it'
£15000 - £30000 per annum: Recruitment Genius: Now our rapidly expanding and A...
£15000 - £20000 per annum: Recruitment Genius: Are you passionate about great ...
£20000 - £30000 per annum: Recruitment Genius: This fast growing reinforcing s...
£18000 - £35000 per annum: Recruitment Genius: This fast growing reinforcing s...