Net-A-Porter and Alice Temperley launch first shoppable fashion film

The online retailer and designer have teamed up to create an interactive fashion film

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Indy Lifestyle Online

Fashion and film collide in spectacular style in this new fairy tale film created by Temperley in collaboration with Net-A-Porter.com.

The innovative fashion film allows users to click on the items shown on screen that they like with an option to purchase.

The video has been directed by designer Alice Temperley herself and filmed by her brother Henry.

It includes some famous faces in the industry including Jacquetta Wheeler, Carolina Issa and Laura Bailey.

The film depicts the glamorous cast attending a summer party hosted at Temperley's own Somerset home.

Created by film company Cinematique, while watching the film viewers simply click on the pieces that take their fancy which will then be automatically added to a personal area available to view and shop at the end of the film.

Alice Temperley made her name with her beautiful feminine designs with a bohemian vibe. Her company encompasses several labels including a bridal range.

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A still from the Net-a-porter/Temperley film

Her dresses have been worn on many a red carpet by the likes of Katy Perry and Heidi Klum. The Duchess of Cambridge and sister Pippa Middleton are also big fans.

The film is now available to view and shop online at net-a-porter.com.

 

 

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