Altuzarra for Target / Target

Fashion blogger starts campaign to boycott store over lack of larger sizing in its ranges

A blogger has launched a campaign to boycott American store Target over its lack of sizing for curvier woman.

In the run-up to the launch of the Altuzarra for Target designer collaboration which launches in the UK at the beginning of September, blogger Chastity Garner has launched a campaign to boycott the store in protest of the sizes on offer.

In an open letter to the American chain posted on her blog, Garner said: "No matter how much I give, you never seem to appreciate me.  All I want is the clothing you offer all your other regular sized customers, but you always leave me out.  With that being said, I have to end this relationship."

"Year after year, season after season, you put out these gorgeous designer collections and you almost never include a plus range.  Every time each of these collections is about to be released it feels like a slap in the face. To add insult to injury, over 6 months ago, you took most of your plus size clothing out of the store, promising me something new and improved and that has yet to happen."

A spokesman for Target responded to news of the boycott to Refinery 29: "We never want our guests to feel disappointed, and if we've let them down, we apologize. We appreciate the opportunity to hear directly from our guests" commented Joshua Taylor.

"We'll take this feedback into consideration as we move forward. In the meantime, we offer a variety of plus options. We'll also be introducing a new plus line in the near future that features a focus on the latest styles, all at great prices."


H&M is famed for its frequent designer collaborations with the likes of Marni, Versace and Isabel Marant.

It hit the headlines when in 2004 Karl Lagerfeld famously fell out with the store for producing his collaborative range in larger than expected sizes, he said in an interview with Stern magazine: "What I designed was fashion for slender and slim people."