Professional models barred from German magazine

'Brigitte' recruits ordinary women to star in its fashion shoots

Normally she teaches history at a Hamburg grammar school, but elaborately made up to look like Marlene Dietrich and wearing a €480 (£425) silk dress, Sybille Zschaber was yesterday all over the fashion pages of Germany's most popular women's magazine as it began its ban on professional models.

The 29-year-old blonde teacher was among a cast of more than six "normal women" selected by the mass circulation middle-market Brigitte to pose for its January fashion feature following an editorial pledge by the magazine to keep controversial size-zero models off its pages.

Andreas Lebert, editor of the 700,000-circulation magazine, announced the ban last October after receiving letters from hundreds of women readers who complained that they had no connection with the models shown in the magazine and that they no longer wanted to see "protruding bones".

He claimed that the models Brigitte used for years on its fashion pages were so skinny that editors had to "fatten them up" using Photoshop, the image-manipulation computer software program. "This is disturbing and perverse and what has it got to do with our real readers ?" he asked. Brigitte declared that it would in future invite "normal women" to feature as models on its pages.

"It is not a question of them suddenly becoming models," Mr Lebert said in an interview yesterday. "They simply step out of their normal lives for a moment and present fashion for us as personalities," he insisted.

The magazine's January edition, which went on sale throughout Germany at the weekend, is the first to do so without professional models, although these still appear in advertisements. The women photographed for its fashion feature pages are a deliberately mixed bunch. Apart from Ms Zschaber's attempt at Marlene Dietrich, Brigitte contains glossy images of a 21-year-old hotel receptionist from Capri, a 28-year-old restaurant owner from Hamburg, a 45-year-old Icelandic artist, and a 21-year-old economics student.

Each has clearly received the full attention of professional make-up artists and fashion photographers, yet there is the odd detail that reveals the models are amateur, not professional: the Capri receptionist has a slight paunch and the 45-year-old Icelandic artist has a face well-endowed with wrinkles. But many of the others might be mistaken for professionals at first glance.

Brigitte launched its "normal women as models" campaign late last year and claims that some 20,000 of the magazine's readers have since put themselves forward as potential candidates. The magazine says that it pays its amateurs professional rates

The magazine's campaign has already provoked controversy. Karl Lagerfeld, the veteran German fashion guru, has described those who criticise so-called skinny models as "fat, chip-eating mummies" and claims that much of the objection to them is sheer jealousy. "Nobody wants to see a round woman," the 71-year-old designer insisted.

Life and Style
love + sex A new study has revealed the average size - but does that leave men outside the 'normal' range being thought of as 'abnormal'?
Arts and Entertainment
TV
Voices
The Palace of Westminster is falling down, according to John Bercow
voices..says Matthew Norman
Sport
Steve Bruce and Gus Poyet clash
football
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Arts and Entertainment
Jake and Dinos Chapman were motivated by revenge to make 'Bring me the Head of Franco Toselli! '
arts + ents Shapero Modern Gallery to show explicit Chapman Brothers film
Arts and Entertainment
Kurt Cobain performing for 'MTV Unplugged' in New York, shortly before his death
music Brett Morgen's 'Cobain: Montage of Heck' debunks many of the myths surrounding the enigmatic singer
Life and Style
life
Sport
Brendan Rodgers
football The Liverpool manager will be the first option after Pep Guardiola
Arts and Entertainment
Myanna Buring, Julian Rhind-Tutt and Russell Tovey in 'Banished'
TV Jimmy McGovern tackles 18th-century crime and punishment
Arts and Entertainment
Paul Whitehouse as Herbert
arts + ents
Sport
Christian Benteke of Aston Villa celebrates scoring the winner for Aston Villa
football
News
Bill O'Reilly attends The Hollywood Reporter 35 Most Powerful People In Media Celebration at The Four Seasons Restaurant on April 16, 2014 in New York City
media It is the second time he and the channel have clarified statements
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Lettings and Sales Negotiator - OTE £46,000

    £16000 - £46000 per annum: Recruitment Genius: This is an opportunity to join ...

    Recruitment Genius: Home Care Worker - Reading and Surrounding Areas

    £9 - £13 per hour: Recruitment Genius: This is a great opportunity to join a s...

    Recruitment Genius: Key Sales Account Manager - OTE £35,000

    £25000 - £35000 per annum: Recruitment Genius: Have you got a proven track rec...

    Recruitment Genius: Sales Executive - OTE £40,000

    £15000 - £18000 per annum: Recruitment Genius: This is a great opportunity for...

    Day In a Page

    Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

    Climate change key in Syrian conflict

    And it will trigger more war in future
    How I outwitted the Gestapo

    How I outwitted the Gestapo

    My life as a Jew in wartime Berlin
    The nation's favourite animal revealed

    The nation's favourite animal revealed

    Women like cuddly creatures whilst men like creepy-crawlies
    Is this the way to get young people to vote?

    Getting young people to vote

    From #VOTESELFISH to Bite the Ballot
    Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

    Poldark star Heida Reed

    'I don't think a single bodice gets ripped'
    The difference between America and Israel? There isn’t one

    The difference between America and Israel? There isn’t one

    Netanyahu knows he can get away with anything in America, says Robert Fisk
    Families clubbing together to build their own affordable accommodation

    Do It Yourself approach to securing a new house

    Community land trusts marking a new trend for taking the initiative away from developers
    Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

    David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

    The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
    With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

    Money, corruption and drugs

    The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
    America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

    150 years after it was outlawed...

    ... America's first slavery museum is established in Louisiana
    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
    Tony Oursler on exploring our uneasy relationship with technology with his new show

    You won't believe your eyes

    Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
    Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

    Moores must go. He should never have been brought back to fail again

    The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
    War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

    The battle for Mosul will unleash 'a million refugees'

    Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn