Fashion magazine Vogue has attracted criticism for an article published online last week discussing the rise of the big booty.
In the article written by Patricia Garcia and entitled "We're Officially in the Era of the Big Booty" the magazine argues that a large derriere has become ubiquitous.
Garcia uses examples including Jennifer Lopez, Iggy Azalea, Rose McGowan and Kim Kardashian to demonstrate the popularity of big behinds.
"In music videos, in Instagram photos, and on today’s most popular celebrities, the measure of sex appeal is inextricably linked to the prominence of a woman’s behind." Garcia argues.
"For years it was exactly the opposite; a large butt was not something one aspired to, rather something one tried to tame in countless exercise classes."
The feature immediately sparked criticism for supposedly being out of touch with popular culture and ignoring cultural diversity by focusing predominately on white celebrities.
Vogue's 'Big Booty' stars
Vogue's 'Big Booty' stars
1/8 Vogue's 'Big Booty' stars
Jennifer Lopez is described as "the original trailblazing butt girl"
2/8 Vogue's 'Big Booty' stars
Iggy Azalea stars alongside Jennifer Lopez in the single 'Booty'
3/8 Vogue's 'Big Booty' stars
Rose McGowan shocked at the 1998 VMA's in a see-through dress
Malcolm Taylor/Getty Images
4/8 Vogue's 'Big Booty' stars
Rihanna's controversial butt baring outfit at this year's CFDA
5/8 Vogue's 'Big Booty' stars
Destiny's Child made waves back in the early noughties with songs including 'Bootylicious'
6/8 Vogue's 'Big Booty' stars
Shakira is famed for her butt shaking prowess
7/8 Vogue's 'Big Booty' stars
Nicki Minaj remixed 'Baby Got Back' in her new single 'Anaconda'
8/8 Vogue's 'Big Booty' stars
Beyonce's new album includes racy footage of the singer in a thong.
Critics argue that the feature ignores the history of larger bottoms and focuses on the trend as it has emerged in recent years on white woman.
Others responded on Twitter by creating the hashtag #VogueArticles with pretend feature titles to mock the magazine.
Gordon Ramsay invents new British delicacy Jamaican Jerk Chicken #VogueArticles— Diamönd Gööner (@Arsenal_myview) September 12, 2014
Let Angelina Jolie show u how to embrace those big lips #VogueArticles— ♡AQUA♡ (@NettaFinesse) September 10, 2014
Dreadlocks: Apparently Not Just For White Hippies and Backpackers Anymore #voguearticles— Sheba Black Panther™ (@seelolago) September 10, 2014
Sam Smith: Pioneering Soul Music one song at a time #voguearticles— Steph B-More™ (@StephBMore) September 10, 2014