What's in a name? It's Gucci vs Gucci

The fashion house is challenging the descendants of its founder over the use of the family surname

On one side is a luxury goods brand loved by celebrities and fashionistas across the globe; on the other, the great-granddaughter of the empire's founder. Welcome to the battle of Gucci vs Gucci.

The fashion house is taking legal action against Elisabetta Gucci after she announced plans this month to launch a worldwide chain of hotels in her name. The first, an 87-room luxury boutique hotel in Dubai, is scheduled to open this year.

The fashion house, now French-owned, has filed a lawsuit against Elisabetta Gucci "seeking injunctive relief in order to protect its rights".

"Following the news that appeared in the last few weeks in some international media titles and the alleged involvement of Gucci fashion house with a certain hotel project, Gucci wants to make clear that it has no relationship to Elisabetta Gucci Hotels and that it is not involved in any project whatsoever with Elisabetta Gucci Hotels," said a statement yesterday from Gucci, which made €2.3bn (£1.9bn) in revenue last year.

"Earlier this week, Gucci filed a lawsuit in Florence, Italy, against Elisabetta Gucci and the parties involved seeking injunctive relief in order to protect its rights," it continued.

Ms Gucci, who is not involved with the fashion house and is artistic director of an Italian interiors and accessories company, plans to open 40 hotels across the world over the next 15 years. According to her website, Elisabetta Gucci Hotels & Resorts will offer "outstanding luxury and true Italian lifestyle in hospitality".

The Abu Dhabi developer Baitek International Real Estate is a partner in the development. No one involved in the project was available for comment yesterday.

However, Lorens Ziller, the managing director of Elisabetta Gucci Hotels, said of the Dubai development earlier this week that Ms Gucci was "doing her job".

"She cannot cancel her name or her background," he told Bloomberg. "If she has a famous name or a famous background, that's not her fault and we are not trying to use it as much."

The lawsuit is the latest battle the sensitive fashion house has embarked upon to protect its image. They include a successful trademark lawsuit against the Chinese shoemaker Senda in 2008. Gucci lost a High Court duel with a small Birmingham fashion shop last year when it argued the store's use of the brand name Duccio could confuse customers.

Top luxury brands are eager to target Dubai, in the United Arab Emirates, with branded hotels. Giorgio Armani opened his first luxury hotel in Burj Khalifa, the world's tallest skyscraper, in April and personally designed some of its 160 rooms. The group plans more Armani-branded hotels in other cities, including Italy's fashion capital, Milan. Palazzo Versace Dubai, a waterfront hotel decked out with Italian furnishings, is due to open next year. The first Palazzo Versace opened on Australia's Gold Coast in 2000.

Suggested Topics
New Articles
tvDownton Abbey Christmas special
Arts and Entertainment
Wolf (Nathan McMullen), Ian (Dan Starky), The Doctor (Peter Capaldi), Clara (Jenna Coleman), Santa Claus (Nick Frost) in the Doctor Who Christmas Special (BBC/Photographer: David Venni)
tvOur review of the Doctor Who Christmas Special
News
peopleIt seems you can't silence Katie Hopkins, even on Christmas Day...
News
news
PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
News
i100
Arts and Entertainment
Left to right: Stanley Tucci, Sophie Grabol and Christopher Eccleston in ‘Fortitude’
tvSo Sky Atlantic arrived in Iceland to film their new and supposedly snow-bound series 'Fortitude'...
Arts and Entertainment
Jenna Coleman as Clara Oswald in the Doctor Who Christmas special
tvForget the rumours that Clara Oswald would be quitting the Tardis
Arts and Entertainment
Japanese artist Megumi Igarashi showing a small mascot shaped like a vagina
art
News
The Queen delivers her Christmas message
newsTwitter reacts to Her Majesty's Christmas Message
Arts and Entertainment
tv
Life and Style
fashion
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Recruitment Genius: Account Manager

    £20000 - £35000 per annum: Recruitment Genius: This full service social media ...

    Recruitment Genius: Data Analyst - Online Marketing

    £24000 - £35000 per annum: Recruitment Genius: We are 'Changemakers in retail'...

    Austen Lloyd: Senior Residential Conveyancer

    Very Competitive: Austen Lloyd: Senior Conveyancer - South West We are see...

    Austen Lloyd: Residential / Commercial Property Solicitor

    Excellent Salary: Austen Lloyd: DORSET MARKET TOWN - SENIOR PROPERTY SOLICITOR...

    Day In a Page

    A Christmas without hope: Fears grow in Gaza that the conflict with Israel will soon reignite

    Christmas without hope

    Gaza fears grow that conflict with Israel will soon reignite
    After 150 years, you can finally visit the grisliest museum in the country

    The 'Black Museum'

    After 150 years, you can finally visit Britain's grisliest museum
    No ho-ho-hos with Nick Frost's badass Santa

    No ho-ho-hos with Nick Frost's badass Santa

    Doctor Who Christmas Special TV review
    Chilly Christmas: Swimmers take festive dip for charity

    Chilly Christmas

    Swimmers dive into freezing British waters for charity
    Veterans' hostel 'overwhelmed by kindness' for festive dinner

    Homeless Veterans appeal

    In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
    Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

    'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

    Yazidi girls killing themselves to escape rape and imprisonment
    Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

    Ed Balls interview

    'If I think about the deficit when I'm playing the piano, it all goes wrong'
    He's behind you, dude!

    US stars in UK panto

    From David Hasselhoff to Jerry Hall
    Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

    Grace Dent's Christmas Quiz

    What are you – a festive curmudgeon or top of the tree?
    Nasa planning to build cloud cities in airships above Venus

    Nasa planning to build cloud cities in airships above Venus

    Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
    Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

    Clocks, rifles, swords, frogmen’s uniforms

    Surrounded by high-rise flats is a little house filled with Lebanon’s history
    Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

    Four months after the bombardment, Gaza’s wounds are yet to heal

    Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
    Gastric surgery: Is it really the answer to the UK's obesity epidemic?

    Is gastric surgery really the answer to the UK's obesity epidemic?

    Critics argue that it’s crazy to operate on healthy people just to stop them eating
    Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

    Homeless Veterans appeal: Christmas charity auction

    Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
    Pantomime rings the changes to welcome autistic theatre-goers

    Autism-friendly theatre

    Pantomime leads the pack in quest to welcome all