Pop artist Lady Gaga announced on November 11 her official partnership with leading global beauty company Coty Inc. for her debut signature fragrance.
Having sold more than 13 million albums and 52 million singles worldwide, Lady Gaga is a formidable force in the music industry. Though she is the first artist in history to claim four number one hits from a debut album ("Just Dance," "Poker Face," "LoveGame," and "Paparazzi"), she is better known for her larger-than-life persona than for her music. For instance, she caused a major scandal when she wore a Franc Fernandez-designed dress, made of real meat, to the MTV Video Music Awards this past September. Lady Gaga's unpredictable and shocking acts may very well explain why she is the most-followed person on Twitter with 6.9 million followers.
"Lady Gaga's universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers," said Coty Inc.'s Chief Executive Officer Bernd Beetz.
The yet-to-be named fragrance line is expected to launch globally in spring 2012.
Coty Inc. is the world's leading manufacturer of personal fragrances in both the mass and prestige markets with more than $1.7 billion in annual net sales. Originally founded in 1904 by Francois Coty in Paris, the company boasts an extensive pop star stable, which includes signature perfume lines by Jordin Sparks (Because of You), Gwen Stefani (Harajuki Lovers), Beyoncé (Heat), and Jennifer Lopez (Glow, Live Luxe, Love & Glamour).