Topshop beauty range launches with online tutorials
Thursday 06 May 2010
Topshop's highly anticipated first beauty range launched online and in stores May 5, focusing on 'fun' products that are easy to use - made even easier by corresponding tutorials that can be watched on the chain's website.
Four clips are already online to help create a sparkling evening makeup look (Glitter Cascade), a golden summer look (Sun Shower), the perfect red pout (Statement Lip), or a smoky eye (Midnight Eye). After each of the one-minute tutorials, the products used can be purchased with one click.
Topshop also hosts events in UK stores all weekend - one highlight has to be blogger Bryanboy whose comments on shoppers' outfits 'magically' appear on an interactive mirror (more information at the link below) - and is planning to launch a 'virtual makeover' tool on its website, where users can upload their own pictures to see what the products would look like on their faces.
The range consists of one core collection, with more basic nail, lip, eye, and skin products, and a trend line that will be updated every three months. For spring/summer 2010, this line includes lots of metallic and coral as well as midnight blue tones.
Topshop's launch came relatively late, after competitors including H&M and Forever21 introduced their ranges - adding to the trend of fashion brands, including luxury (Dolce & Gabbana, Burberry, Tom Ford), branching out into beauty for quicker sales in tough times - but it seems as if its range is well thought-out and ready to become a makeup bag staple, at least for younger customers.
Bryanboy's Mirror Mirror project: http://www.bryanboy.com/bryanboy_le_superstar_fab/2010/05/topshop-mirror-mirror-project.html
Life & Style blogs
Holocaust Memorial Day: 70 years since Auschwitz liberation, these are the stories of survivors
Double chins could be 'cured' without surgery or dieting using new injection
Snapchat got rid of the Best Friends feature and 'stalkers' are upset
Hershey's angers US chocolate purists by forcing company to stop importing 'yummy' Cadbury bars
Food secrets: the good, the bad...and the faeces
- 1 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 3 Mystery man who gave mum heart-warming note on train 'wanted to put a smile on her face'
£120 - £150 per annum: Tradewind Recruitment: I am recruiting on instruction o...
£70000 per annum: Ashdown Group: Head of Finance - Financial Controller - Fina...
£24000 - £28000 per annum + benefits: Ashdown Group: Marketing Executive - Wim...
£25000 - £35000 per annum: Recruitment Genius: A Front End Web Developer is re...