Five Wives vodka 'offends Mormons'
If drinkers in Idaho fancy having Five Wives, they will now have to go elsewhere: regulators in the state have banned the sale of the humorously titled vodka after deeming it offensive to Mormons.
Five Wives vodka is made by Ogden's Own Distillery in Utah, where the Mormon Church is based. Its label carries the image of five women, an apparent reference to polygamy, a practice officially abandoned by the Church more than a century ago.
Regulators in Idaho notified Elite Spirits Distributor that the brand's concept is "offensive to a prominent segment of our population and will not be carried".
"The bottom line is, we represent everybody," said Jeff Anderson, the Idaho State Liquor Division administrator. "It's masterful marketing on their part. But it doesn't play here." He added that hundreds of other vodka brands were readily available in the state.
Ogden's distillery has responded by launching a media campaign and selling "Free the Five Wives" T-shirts. It says the snub is unfair because a Utah beer named Polygamy Porter is available in Idaho.
Life & Style blogs
Plus lateral thinking and living on London's waterways
Other popular areas include Didsbury, Clifton in Bristol, central Cambridge and West Bridgford
Doctors are allowed to have personal beliefs, just as long as these beliefs do not interfere with th...
Mothers' diets may harm IQs in two-thirds of babies
Living with Google Glass: what are they actually like to wear?
Microsoft's Xbox One: Have the price (£399) and release date (30 November) been leaked by online retailer Zavvi?
The 10 Best road-trip gadgets
Splint made by 3D printer used to save baby’s life
- 1 'Sickening, deluded and unforgivable': Bloody attack brings terror to capital’s streets
- 2 Mothers' diets may harm IQs in two-thirds of babies
- 3 Far-right French historian, 78-year-old Dominique Venner, commits suicide in Notre Dame in protest against gay marriage
- 4 Eyewitness gives extraordinary account of her confrontation with Woolwich attackers
- 5 Woolwich attack: The EDL might have a sinister plan as a soldier is murdered in suspected Islamic terrorist attack
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Win anything from gadgets to five-star holidays on our competitions and offers page.