How the smell of freshly-baked bread makes us kinder to strangers
Its ability to sell a house has long been an old wives’ tale, now scientists believe the smell of freshly baked bread makes people kinder to strangers.
Researchers have found that people would be more likely to help passers-by if the aroma was in their nostrils.
The scientists from the University of Southern Brittany in France wanted to test the long-held view that smells can influence our behaviour.
They recruited eight volunteers and asked half to stand outside a bakery and half to stand outside a clothes shop. The participants rummaged in their bags, before dropping a glove, handkerchief or packet of tissues in front of a stranger. The researchers, observing from around 60ft away, found that 77 per cent stopped to help recover the lost items where the smell of fresh bread was strong, while only 52 per cent did so outside the clothes shop.
They said that their results, published in the Journal of Social Psychology, “show that, in general, spontaneous help is offered more in areas where pleasant ambient smells are spread,’ they said. This experiment confirms the role of ambient food odours on altruism”.
Life & Style blogs
Kylie Jenner challenge: Bizarre lip suction device inspired by Kardashian sister goes viral
Chloe Sevigny poses with a lobster on her crotch in a daring shoot for Marfa Journal
Loch Ness Monster: Google Maps unveils Nessie Street View and homepage Doodle to mark 81st anniversary of iconic photograph
Coachella Festival 2015: from Kendall Jenner to Alexa Chung, stars and festival-goers parade their boho best
What do the emoji on Snapchat mean?
- 1 Rarest Beanie Baby bought for just £10 at car boot sale could be sold for £62,500 on eBay
- 2 Katie Hopkins and The Sun editor are reported to police for incitement to racial hatred following migrant boat column
- 3 Katie Hopkins has just written a piece so hateful that it might give Hitler pause – why was it published?
- 4 Australian student Tommy Connolly, 23, adopts his pregnant, homeless 17-year-old cousin to give her a chance at 'a better life'
- 5 Cancel Sky at your peril: man spends 96 minutes in chat but fails to get rid of service
iJobs Food & Drink
£24000 - £27000 per annum: Recruitment Genius: With offices in Manchester, Lon...
Competitive (DOE) + Benefits: Guru Careers: We are seeking a number of Marketi...
£20000 - £27000 per annum: Recruitment Genius: This well established business ...
£25000 per annum + Benefits: Ashdown Group: Management Accountant - Manchester...