Scotland's 'aggressive' Punk beer faces ban
Tuesday 18 November 2008
An "aggressive" beer sold under the name Punk IPA faces being banned after a ruling that it would promote irresponsible drinking.
The drink and two others made by BrewDog in Fraserburgh, Hop Rocker and Rip Tide, were found to have breached marketing rules in a provisional decision by the Portman Group, a self-regulating industry body.
It decided Rip Tide's description as a "twisted merciless stout" would be associated with antisocial behaviour, while the claim that Hop Rocker was a "nourishing foodstuff" and that "magic is still there to be extracted" implied that it would enhance physical and mental capabilities.
BrewDog, which was set up 18 months ago by two former law students, reacted angrily to the decision, saying it threatened to put the firm, which sells to Tesco, Asda, Sainsbury's and Oddbins among others, out of business. The company is given the chance to respond before a final ruling.
James Watt, co-founder of BrewDog with Martin Dickie, denied the advertising would encourage irresponsible behaviour. The label on Punk IPA, the main seller of the three, says "this is an aggressive beer, we don't care if you don't like it", which Mr Watt said highlighted the contrast in taste with light lagers.
"Our branding, our packaging, is a little bit edgy. The word 'aggressive' is used because of the biting bitterness in it. It's a heavily hopped beer. It's not something you can drink a lot of," he said.
"We could [change the label] but should we be pushed into changing our approach by our competitors? I think what they [the Portman Group] are doing flies in the face of anti-competition laws."
He said irresponsible drinking was more likely to occur as a result of strong lager produced by the major brewers being sold for a third of the price of his beer.
The Portman Group has also made a provisional ruling against Skull Splitter, a beer produced for 20 years by the Orkney Brewery and named after Thorfinn Hausakluif, the seventh Viking earl of Orkney, who had that nickname. It was decided the phrase was associated with violence and also could be a reference to its effect on the drinker's head.
filmFilm producers sue Warner Bros for $75m over Hobbit films
sportNapoli 2 Arsenal 0: Gunners must now face either Real Madrid, PSG, Bayern Munich, Atletico Madrid or Barcelona in knock-out stages
Swedish stars ask fans for £195 pledges on crowd-funding website
voicesJust when you thought you could find a man, get married, and have a baby by the age of 35... it turns out you’re too late, says Grace Dent
musicAs Mariah Carey and Noddy Holder rake in the royalties from their classics, why there hasn't been a decent festive hit for 20 years?
theatreAuthor Daniel Rosenthal recalls the mishaps that almost brought the curtain down on the likes of John Gielgud and Diana Rigg
lifeAs the Royal Mail plans to phase out deliveries on two wheels, it's no wonder posties are in a spin
musicThe 21-year-old beat Ella Eyre and Chlöe Howl to win the honour
lifeFull of the joys and want to help your fellow man? December isn't the time to do it
techLuke Blackall reports on precision engineered prams and babygros that monitor your child 24-7
Life & Style blogs
YouTube: Top trending videos of 2013 - including Tom Daley and Peppa Pig
Chinese scientists 'increasingly confident' about invisibility cloak after making a cat disappear
GTA 5 update: Content Creator released, online heists and story mode updates coming soon
The rise of goo-goo gadgets: Hey baby, nice wheels!
Pirate Bay sets sail for Ascension Island after SX domain name seized by authorities
- 1 Nelson Mandela memorial: ‘Bogus’ interpreter made mockery of Barack Obama’s tribute in Soweto
- 2 John McAfee's $100 'anti-NSA' device: 'this is coming and cannot be stopped'
- 3 French café starts charging extra to rude customers
- 4 Is Facebook making us forget? Study shows that taking pictures ruin memories
- 5 Australia incest case: Filthy and severely deformed children found in remote farming community after generations of inbreeding
iJobs Food & Drink
£21000 - £27000 per annum + Benefits: Corporate Traveller: We're looking for t...
£23000 - £27000 per annum + £18K & Uncapped Commission & Benefits: Flight Cent...
£30000 - £35000 per annum: Flight Centre Limited: Exceptional opportunity for ...
£23000 - £27000 per annum + Award-Winning Benefits: Round The World Experts: L...