Scotland's 'aggressive' Punk beer faces ban
Tuesday 18 November 2008
An "aggressive" beer sold under the name Punk IPA faces being banned after a ruling that it would promote irresponsible drinking.
The drink and two others made by BrewDog in Fraserburgh, Hop Rocker and Rip Tide, were found to have breached marketing rules in a provisional decision by the Portman Group, a self-regulating industry body.
It decided Rip Tide's description as a "twisted merciless stout" would be associated with antisocial behaviour, while the claim that Hop Rocker was a "nourishing foodstuff" and that "magic is still there to be extracted" implied that it would enhance physical and mental capabilities.
BrewDog, which was set up 18 months ago by two former law students, reacted angrily to the decision, saying it threatened to put the firm, which sells to Tesco, Asda, Sainsbury's and Oddbins among others, out of business. The company is given the chance to respond before a final ruling.
James Watt, co-founder of BrewDog with Martin Dickie, denied the advertising would encourage irresponsible behaviour. The label on Punk IPA, the main seller of the three, says "this is an aggressive beer, we don't care if you don't like it", which Mr Watt said highlighted the contrast in taste with light lagers.
"Our branding, our packaging, is a little bit edgy. The word 'aggressive' is used because of the biting bitterness in it. It's a heavily hopped beer. It's not something you can drink a lot of," he said.
"We could [change the label] but should we be pushed into changing our approach by our competitors? I think what they [the Portman Group] are doing flies in the face of anti-competition laws."
He said irresponsible drinking was more likely to occur as a result of strong lager produced by the major brewers being sold for a third of the price of his beer.
The Portman Group has also made a provisional ruling against Skull Splitter, a beer produced for 20 years by the Orkney Brewery and named after Thorfinn Hausakluif, the seventh Viking earl of Orkney, who had that nickname. It was decided the phrase was associated with violence and also could be a reference to its effect on the drinker's head.
Board creates magnetic field to achieve lift
Like Madonna, Sister Cristina Scuccia's video is also set in Venice
Singer says the track was 'force-fed down people's throats'
techThe original free dating app will remain the same, developers say
Endangered species spotted in a creek in the Qinling mountains
Trend which requires crisps, a fork and a strong stomach is sweeping Mexico's streets
Some experiencing postnatal depression don't realise there is a problem. What can be done?
Life & Style blogs
iPhone 6 'catches on fire and burns man's leg after bending in his pocket'
Are you ready for Crazy Doritos, the red-hot snack food craze sweeping Mexico’s streets?
Drink alcohol and eat meat to improve male fertility - but cut down on coffee, studies suggest
The inventor of the Facebook 'like' button says he never made a 'dislike' button because he feared the 'unfortunate consequences'
What lies beneath La Perla's 60 years of luxury lingerie?
- 1 Jack the Ripper: Scientist who claims to have identified notorious killer has 'made serious DNA error'
- 2 Banksy arrest hoax: Internet duped by fake online report claiming artist's identity has been revealed
- 3 Drink alcohol and eat meat to improve male fertility - but cut down on coffee, studies suggest
- 4 Former East 17 frontman Brian Harvey turns up at Downing Street and 'demands to speak to Prime Minister'
- 5 The inventor of the Facebook 'like' button says he never made a 'dislike' button because he feared the 'unfortunate consequences'
iJobs Food & Drink
£30 - 50k (DOE) + Benefits: Guru Careers: We are seeking a SCRUM Master to joi...
£13,520: Recruitment Genius: As this role can be customer facing at times, the...
£50000 - £60000 per annum: Sauce Recruitment: A successful entertainment, even...
£25000 - £30000 per annum + benefits: Ashdown Group: A fantastic opportunity h...