The Starbucks Frappuccino bandwagon shows no sign of slowing down anytime soon.
Following the launch of the internet sensation that was the Unicorn Frappuccino, the coffee behemoth has revealed a new flavour for summer: Midnight Mint Mocha.
The layered drink consists of scoops of extra-dark cocoa blended with coffee, milk and ice, infused with “cooling mint sugar crystals” and cut with a layer of whipped cream. It's then topped with more whipped cream and a dusting of dark cocoa.
“We started by thinking of the heydays of summer,” said Jennica Robinson from Starbucks beverage development team.
“We were inspired by thoughts of dark starry nights, looking up at the sky with a cool summer breeze.”
With its dark colour, it’s arguably the exact opposite of the lurid unicorn frapp.
“People are gravitating toward vibrant colours,” beverage development manager Ryan Coombes said. “Jet black is filling the void in unexpected places.”
The Midnight Mint Mocha frappuccino - along with the return S’mores frappuccino - launches in the US and Canada today.
And people are excited.
As well as calls for the drink to come to various countries across the globe, comments on Starbucks’ Instagram include: “Waaaaah I want this!!!,” “I want that so bad” and “I must try!!!”
But the drink is probably not going to be a regular occurrence in the lives of the health-conscious: A ‘grande’ mint mocha frappuccino contains 52 grams of sugar, 25 grams of fat (about the same as a Big Mac) and 470 calories (equivalent to 10 Chicken McNuggets).
It’s the latest gimmicky drink from a company continually launching new menu items to create buzz and boost sales. But it may just go down a treat with consumers.Reuse content