Will Russians soon be asking 'Where's the beef?'
Tuesday 17 August 2010
Apparently yes: Wendy's, the world's third-largest fast-food chain, is set to launch 180 new Wendy's/Arby's locations throughout Russia by 2020.
"Russia is a dynamic market which offers significant long-term expansion potential. We are very pleased to partner with WRG - their extensive knowledge of the Russian foodservice market will allow us to bring our premium hamburgers and roast beef sandwiches to consumers across the country," announced Wendy's/Arby's Group president and CEO Roland Smith on August 11.
McDonald's has been in Russia for over 20 years with 250 locations and continues to expand. Burger King opened its first restaurant in the country in January.
However, Wendy's may have Russians asking the other fast food chains "Where's the beef" after being voted number one in food quality by over 6,500 fast-foodies via ZagatBuzz, the online companion to the oldest crowd-sourcing dining guide also referred to as the "burgundy bible."
To see how all your favorite fast food items and chains faired in the ZagatBuzz survey, visit: http://www.zagat.com/fastfood#
Take a look at Wendy's classic commercial from the 1980s targeting the "less beef" McDonald's Big Mac and Burger King Whopper: http://www.youtube.com/watch?v=aISkVvi5iI8.
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