Fire TV: Amazon's internet-streaming device to rival Apple and Google

Slim box offers access to more than 200,000 films and TV shows via Wi-Fi

Amazon has launched a $99 internet-streaming device for TVs in a move that puts it in direct competition with similar offerings from Google and Apple.

The Fire TV offers instant access to more than 200,000 films and television series through various services including Netflix, Hulu, YouTube and Amazon’s own Prime Instant Video – previously known as LoveFilm.

Although the design is not the most imaginative (Amazon have plumped for the simple, black box) the components inside are more powerful than its competitors, with the Fire TV offering a quad-core processor, 2GB of RAM and a dedicated GPU.

There’s also a Bluetooth remote with a seven button configuration and built-in microphone that can be used for voice activated search.

"Tiny box, huge specs, tons of content, incredible price - people are going to love Fire TV," said Jeff Bezos, Amazon.com founder and CEO in a statement.

"Voice search that actually works means no more typing on an alphabet grid. Our exclusive new ASAP feature predicts the shows you'll want to watch and gets them ready to stream instantly."

Amazon Fire TV

The Fire TV also offers X-Ray, an Amazon feature that gives customers access to extra information such as bloopers and movie trivia without having to leave the TV. The Fire TV can also be used to run music-streaming services such as Amazon MP3 and Pandora, as well as casting home photos and video via Amazon’s Cloud Drive.

Amazon has not mentioned a UK release date for the device, but if the Fire TV can mimic the success of the company’s range of Kindle tablets than we can expect to see it in stores before long.

The retailer claims that customers who own an Amazon tablet spend, on average, $443 more on items from Amazon that shoppers who do not, and with DVD sales continuing to fall, the retailer needs to find new ways to put its content in front of customers first.

As well as films and TV, Amazon says its Android-powered device will also give users access to various games for an average price of $1.85.

Although the selection of titles currently available isn’t enough to tempt any dedicated gamers (neither does the thought of using the Fire TV’s clunky controller - costing an additional $40), Amazon’s decision to push this as a feature from launch could prove to be an important decision.

Life and Style
love + sex
Life and Style
Tikka Masala has been overtaken by Jalfrezi as the nation's most popular curry
food + drink
News
people
Voices
A propaganda video shows Isis forces near Tikrit
voicesAdam Walker: The Koran has violent passages, but it also has others that explicitly tells us how to interpret them
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: ASP.NET Developer / Programmer - SQL, MVC, C#

    £35000 - £45000 per annum: Recruitment Genius: This distributor and wholesaler...

    Ashdown Group: HR Advisor - Bedfordshire - £30,000 + Excellent package

    £28000 - £30000 per annum + Bonus, Pension, 25days hol, PHC +: Ashdown Group: ...

    Recruitment Genius: Bookkeeper / Credit Controller

    £20000 - £24000 per annum: Recruitment Genius: The successful candidate will h...

    SThree: Trainee Recruitment Consultant

    £18000 - £23000 per annum + OTE: SThree: SThree are a global FTSE 250 business...

    Day In a Page

    Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

    Climate change key in Syrian conflict

    And it will trigger more war in future
    How I outwitted the Gestapo

    How I outwitted the Gestapo

    My life as a Jew in wartime Berlin
    The nation's favourite animal revealed

    The nation's favourite animal revealed

    Women like cuddly creatures whilst men like creepy-crawlies
    Is this the way to get young people to vote?

    Getting young people to vote

    From #VOTESELFISH to Bite the Ballot
    Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

    Poldark star Heida Reed

    'I don't think a single bodice gets ripped'
    The difference between America and Israel? There isn’t one

    The difference between America and Israel? There isn’t one

    Netanyahu knows he can get away with anything in America, says Robert Fisk
    Families clubbing together to build their own affordable accommodation

    Do It Yourself approach to securing a new house

    Community land trusts marking a new trend for taking the initiative away from developers
    Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

    David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

    The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
    With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

    Money, corruption and drugs

    The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
    America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

    150 years after it was outlawed...

    ... America's first slavery museum is established in Louisiana
    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
    Tony Oursler on exploring our uneasy relationship with technology with his new show

    You won't believe your eyes

    Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
    Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

    Moores must go. He should never have been brought back to fail again

    The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
    War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

    The battle for Mosul will unleash 'a million refugees'

    Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn