Apple pays $200m for Twitter insight from Topsy Labs
The acquisition marks an unusual foray into socia media for the Californian tech giant
Apple has paid “more than $200 million” for Topsy Labs, a company than analyses tweets to provide insights into trending content and users’ interests.
The acquisition could feed into Apple’s business in a number of ways, including better targeted advertising, more accurate recommendations for iTunes purchases, and better search results from Siri, the company’s ‘intelligent personal assistant’.
Topsy has been described as “Google for social media” and is one of the few firms that has access to the Twitter “fire-hose”. This means they have complete access to the micro-blogging site’s entire catalogue of tweets and linked content, an index that now includes more than 425 billion data points and stretches back to the first ever tweet in 2006.
The deal was first reported by the Wall Street Journal, who noted that it was “unlikely” that the acquisition would have been approved without the blessing of Twitter.
Apple has been the only company to issue a statement, but has only offered their boilerplate response given in response to new acquisitions: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said an Apple spokesperson.
Apple has not previously had much success in leveraging the power of social networking, with the introduction of Ping in 2010 a notable failure.
Ping was integrated into iTunes to provide users with information about their friends’ purchases and offers personalized recommendations. The service was plagued by difficulties including spam and fake accounts and was shut down in 2012. This time round, Apple must be hoping that outside expertise can help them improve how they sell to customers.
Topys Labs is Apple's second major acquisition in recent weeks, after its purchase late last month of PrimeSense. The Israeli-based firm specialises in motion sensing technology and was responsible for building the Kinect sensor for the Xbox 360.
It's been speculated that Apple could integrate the technology into the next generation of iPhones or even into a new, TV-based product.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
iJobs Gadgets & Tech
£17000 - £20000 per annum: Ashdown Group: IT Helpdesk Support Technician - 12 ...
£16000 - £19000 per annum: Recruitment Genius: Our client is the UK's leading ...
£20000 - £30000 per annum + OTE £50k: SThree: SThree are a global FTSE 250 bus...
£20000 - £25000 per annum + OTE £40,000 + Car + Pension: SThree: SThree are a ...