Apple reportedly testing 13-inch iPad and larger iPhone

New models could diversify the company's product range as a response to the success of rivals Samsung

The next generation of Apple’s iPad and iPhone could come with larger screens, with the company reportedly testing a tablet that measures ‘slightly less than 13-inches’ as well as a smartphone display measuring more than four inches diagonally.

The current iPad has a 9.7-inch screen (the iPad Mini is 7.9-inches across) whilst the iPhone 5 has a four-inch screen – just slightly larger than the 3.6-inch display used in all previous models.

Apple’s long-standing approach to hardware design has been to create a single device for all needs the company is being challenged in the smartphone and tablet markets by manufacturers such as Samsung, who produce a wide range of devices to appeal to as many customers as possible.

Samsung have had particular success with the Galaxy S4, a smartphone with a 5-inch screen which sold 10 million units in less than a month. The South-Korean giant’s handsets currently make up half of all smartphones sold in Europe and is widely credited with the popularising the phablet – a market now worth £30bn that has grown by 129 per cent over the past year.

Speaking to The Independent, the IDC's mobile Research Director for European Mobile Devices Francisco Jeronimo said "the larger screen gives the better experience - when you start using a larger screen it's very hard to go back."

The same desire for variety is also guiding tablet design, with Apple introducing the smaller iPad Mini to cater to different customers. The Californian tech-giant still holds the number one spot for global market share (just under 40 per cent) but is under threat here as well, with industry analysts IDC reporting year-on-year growth of 282 per cent for rivals Samsung between the first quarters of 2012 and 2013.

Despite the need for new products it’s uncertain whether any of these rumoured devices will make it to market. Like most companies Apple tests a range of hardware options before launching a product, with the extent of this process revealed last year. During a series of patent-infringement lawsuits with Samsung, Apple revealed details of 32 rejected prototypes for the iPhone and six for the iPad.

Another factor that Apple must account for is declining growth in the high-end mobile market. The average smartphone price has fallen from $450 to $375 since the start of 2012 and manufacturers of low-end smartphones such as Huawei are rapidly gaining ground in developing markets.

In response to this it’s believed that Apple will introduce two new iPhones this year: one a high-end update to the current iPhone 5, and the other a cheaper model with lower-grade hardware and plastic casing available in a range of colours. Apple have so far declined to comment.

Arts and Entertainment
Characters in the new series are based on real people, say its creators, unlike Arya and Clegane the Dog in ‘Game of Thrones’
tv'The Last Kingdom' embraces politics, religion, warfare, courage, love and loyalty, say creators
Sport
Sergio Romero saves Wesley Sneijder's penalty
world cup 2014But after defeating the Dutch, Lionel Messi and Argentina will walk out at the Maracana on Sunday as underdogs against Germany
Sport
Scoreboard at the end of the semi-final World Cup match between Brazil and Germany at The Mineirao Stadium in Belo Horizonte
Sport
'Saddest man in Brazil' takes defeat with good grace, handing replica trophy to German fans
PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
News
peopleThe Game of Thrones author said speculation about his health and death was 'offensive'
Arts and Entertainment
Martin Freeman and Lauren O'Neil in Jamie Lloyd's Richard III
theatreReview: The monarch's malign magnetism and diabolic effrontery aren’t felt
News
Glamour magazine hosts a yoga class with Yogalosophy author Mandy Ingber on June 10, 2013 in New York City.
newsFather Padraig O'Baoill said the exercise was 'unsavoury' in a weekly parish newsletter
Extras
indybest
News
people'She is unstoppable', says Jean Paul Gaultier at Paris show
Sport
Alexis Sanchez and apparently his barber Carlos Moles in Barcelona today
football
Arts and Entertainment
Miley Cyrus has her magic LSD brain stolen in this crazy video produced with The Flaming Lips
video
Arts and Entertainment
In his own words: Oscar Wilde in 1882
theatreNew play by the Oscar Wilde's grandson reveals what the Irish wit said at his trials - and what they reveal about the man
News
people
Arts and Entertainment
Unless films such as Guardians of the Galaxy, pictured, can buck the trend, this summer could be the first in 13 years that not a single Hollywood blockbuster takes $300m
filmWith US films earning record-breaking amounts at the Chinese box office, Hollywood is more than happy to take its lead from its new-found Asian audience
News
The garage was up for sale in Canning Place Mews for £500,000
newsGarage for sale for £500,000
Life and Style
tech
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Mobile App/IOS Developer (C#, ASP.NET, .NET, MVC)

    £50000 - £60000 per annum + Benefits + Bonus: Harrington Starr: Mobile App/IOS...

    Front End Developer-JavaScript, Angular J.S, HTML, CSS, ASP.NET

    £40000 - £45000 per annum + Benefits + Bonus: Harrington Starr: Front End Deve...

    C# Web App Developer (ASP.NET, TDD, MVC, ASP.NET, JavaScript)

    £50000 - £65000 per annum + Benefits + Bonus: Harrington Starr: C# Web App Dev...

    BI Developer/Analyst (SQL, SSIS, SSAS, Data-Warehouse) London

    £60000 - £75000 per annum + Benefits + Bonus: Harrington Starr: BI Developer/A...

    Day In a Page

    The true Gaza back-story that the Israelis aren’t telling this week

    The true Gaza back-story that the Israelis aren’t telling this week

    A future Palestine state will have no borders and be an enclave within Israel, surrounded on all sides by Israeli-held territory, says Robert Fisk
    A History of the First World War in 100 Moments: The German people demand an end to the fighting

    A History of the First World War in 100 Moments

    The German people demand an end to the fighting
    New play by Oscar Wilde's grandson reveals what the Irish wit said at his trials

    New play reveals what Oscar Wilde said at trials

    For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
    Can scientists save the world's sea life from

    Can scientists save our sea life?

    By the end of the century, the only living things left in our oceans could be plankton and jellyfish. Alex Renton meets the scientists who are trying to turn the tide
    Hollywood targets Asian audiences as US films enjoy record-breaking run at Chinese box office

    Hollywood targets Asian audiences

    The world's second biggest movie market is fast becoming the Hollywood studios' most crucial
    Grindr founder Joel Simkhai: 'I've found love on my dating app - and my mum keeps trying to hook me up!'

    Grindr founder Joel Simkhai: 'I've found love on my dating app'

    Five years on from its launch and Grindr is the world's most popular dating app for gay men. Its founder Joel Simkhai answers his critics, describes his isolation as a child
    Autocorrect has its uses but it can go rogue with embarrassing results - so is it time to ditch it?

    Is it time to ditch autocorrect?

    Matthew J X Malady persuaded friends to message manually instead, but failed to factor in fat fingers and drunk texting
    Westminster’s dark secret: Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together

    Westminster’s dark secret

    Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together
    A History of the First World War in 100 Moments: Dulce et decorum est - a life cut short for a poet whose work achieved immortality

    A History of the First World War in 100 Moments

    Dulce et decorum est: a life cut short for a poet whose work achieved immortality
    Google tells popular music website to censor album cover art in 'sexually explicit content' ban

    Naked censorship?

    The strange case of Google, the music website and the nudity take-down requests
    Howzat! 8 best cricket bats

    Howzat! 8 best cricket bats

    As England take on India at Trent Bridge, here is our pick of the high-performing bats to help you up your run-count this summer 
    Brazil vs Germany World Cup 2014 comment: David Luiz falls from leader figure to symbol of national humiliation

    David Luiz falls from leader figure to symbol of national humiliation

    Captain appears to give up as shocking 7-1 World Cup semi-final defeat threatens ramifications in Brazil