Apple Watch Hermès launched in selected shops, as Apple tries to become a luxury brand of its own

The watch is the result of the first Watch tie-up between Apple and the kind of luxury brand that it hopes the wearable can become

A customer tries the new Watch at the Apple Store, Opéra in Paris (Apple)

The Apple Watch Hermès has gone on sale, marking the first time that customers can buy an Apple Watch that wasn’t entirely made by Apple itself.

The company unveiled the new Watch as part of the event last month where it also showed the new iPhone 6s, iPad Pro and Apple TV. It is made in partnership with the Paris-based, nearly 200-year-old fashion brand, and is made in part to look like one of the company’s traditional watches.

Apple is only selling the Watch in select Apple Stores and other shops, keeping the same luxury approach that it began when the wearable launched in April. A full list of the shops selling it — which includes the big London Apple Stores in Covent Garden and Regent Street — can be found on Apple’s website.

The Watch features the stainless steel look of the normal Apple Watch. But it comes with one of three different styles of Hermès band: the Single Tour, which looks like a normal strap; the Double Tour, which wraps around twice; and the Cuff, which is much larger.

The Watches start at £1,000 for the smaller model with the Single Tour strap, and they go all the way up to £1,350 for the large model with the big Cuff.

They are available from today in the UK as well as other countries including the US.