Argos launches £99 MyTablet for 8- to 13-year-olds

Tablet sales are expected to boom this Christmas, fuelled by the sale of budget 7-inch devices

Argos has launched an own-brand 7-inch tablet that costs £99.99. The MyTablet will enter the highly competitive market for low-price tablets, but undercuts the price of the rival Hudl from Tesco by £20.

The MyTablet features a 1024x600 resolution display, 8GB of internal memory (including MicroSD support for up to 32GB) and a 1.6GHz dual-core processor. It will run Google’s Android operating system, using the Jelly Bean 4.2.2 update.

Although the explosion of the low-price tablet market has been linked to retailers' efforts to boost sales of digital media, Argos' lack of online streaming services (such as Tesco's Blinkbox, which is integrated directly into the Hudl) suggests it is simply trying trying to muscle in on Christmas tablet sales.

“Millions of people have bought tablets during the last year but there is still around 75 per cent of the UK population without one, “said John Walden, managing director of Argos. “We know that tablets will feature heavily on Christmas lists this year.”

"At just £99.99 the Argos MyTablet is highly competitive with a great specification, and fits neatly in the range of tablets we have on offer.”

The MyTablet is available in silver or pink (with a metal case, rather than plastic ) and is aimed at that the “tweenie” market of eight- to 13- year olds. It comes preloaded with free apps including iPlayer, Facebook and an ebook reader, and comes with parent controls already installed.

Figures released earlier this month from market research firm eMarketer estimated that one in three Britons are expected to use a tablet by the end of 2013, with the IDC predicting that sales of mobile devices (including tablets) will top those of regular PCs for the first time in the final quarter of 2013.

Argos’ entry into the tablet market will be manufactured by the company’s in-house electronics brand Bush, and manufactured in conjunction with Chinese partners. The MyTablet also features front and back cameras (VGA and 2-megapixel resolution respectively) and a five-hour battery life.

Other 7-inch tablets include the £119 Hudl from Tesco, Amazon’s £99 Kindle Fire and Google’s £199 Nexus 7. Apple’s iPad Mini starts at a price of £269, though the Californian tech company are expected to release an update to the device later this month.

Whilst Argos’ MyTablet is £20 cheaper than the rival device from Tesco, it has a lower screen resolution, shorter battery life and a less powerful processor.

Compared with the £99 Kindle Fire from Amazon, the MyTablet has a better processor and the same screen resolution but a shorter battery life by four hours. The Kindle Fire also runs a customized version of the Android operating system with a reduced app store ‘curated’ by Amazon.

The MyTablet will go on sale from October 16th.

News
news
Arts and Entertainment
British author Helen Macdonald, pictured with Costa book of the year, 'H is for Hawk'
booksPanel hail Helen Macdonald's 'brilliantly written, muscular prose' in memoir of a grief-stricken daughter who became obsessed with training a goshawk
Sport
footballLive blog: Follow the action from the Capital One Cup semi-final
Life and Style
food + drink
PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: Application Architect/Developer - Peterborough

    Negotiable: Ashdown Group: Application Architect/Developer - Peterborough, Cam...

    Ashdown Group: C# Developer - (C#, VB.Net, SQL, Git, TDD)

    Negotiable: Ashdown Group: Developer (C#, VB & ASP.Net, SQL Server, TSQL) - Pe...

    Recruitment Genius: Java Developer

    £26000 - £33000 per annum: Recruitment Genius: An exciting opportunity for an ...

    Ashdown Group: IT Support Analyst - Urgent - Cheshire - £25p/h

    £20 - £25 per hour: Ashdown Group: The Ashdown Group have been engaged by a hu...

    Day In a Page

    Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

    Greece elections

    In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
    Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

    Holocaust Memorial Day

    Nazi victims remembered as spectre of prejudice reappears over Europe
    Homeless Veterans appeal: Homeless in Wales can find inspiration from Daniel’s story

    Homeless Veterans appeal

    Homeless in Wales can find inspiration from Daniel’s story
    Front National family feud? Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks

    Front National family feud?

    Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks
    Woman who was sent to three Nazi death camps describes how she escaped the gas chamber

    Auschwitz liberation 70th anniversary

    Woman sent to three Nazi death camps describes surviving gas chamber
    DSK, Dodo the Pimp, and the Carlton Hotel

    The inside track on France's trial of the year

    Dominique Strauss-Kahn, Dodo the Pimp, and the Carlton Hotel:
    As provocative now as they ever were

    Sarah Kane season

    Why her plays are as provocative now as when they were written
    Murder of Japanese hostage has grim echoes of a killing in Iraq 11 years ago

    Murder of Japanese hostage has grim echoes of another killing

    Japanese mood was against what was seen as irresponsible trips to a vicious war zone
    Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

    Celebrities call on David Cameron to take more Syrian refugees

    One young mother tells of torture by Assad regime
    The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

    The enemy within

    People who hear voices in their heads are being encouraged to talk back
    'In Auschwitz you got used to anything'

    'In Auschwitz you got used to anything'

    Survivors of the Nazi concentration camp remember its horror, 70 years on
    Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

    Autumn/winter menswear 2015

    The uniforms that make up modern life come to the fore
    'I'm gay, and plan to fight military homophobia'

    'I'm gay, and plan to fight military homophobia'

    Army general planning to come out
    Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

    What the six wise men told Tony Blair

    Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
    25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

    25 years of The Independent on Sunday

    The stories, the writers and the changes over the last quarter of a century