Asian consumers go app crazy in Apple's App Store
Thursday 23 June 2011
Consumers living in Asia are downloading apps with a newfound ferocity on their iPhones.
According to new figures from app store analyst Distimo, China is now the second largest iPhone App market in terms of total download volume behind the US.
Application downloads in the iPhone App Store in countries such as China, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam have grown significantly over the past six months ending in May 2011 while many other Western countries have seen a decrease in download volume during the same time frame.
South Korean iPhone users are hitting the download button in droves. The volume of downloads in South Korea has now surpassed that of countries like Germany and France.
"Compared to Japan and China which both have larger populations, the high download volume in South Korea stands out even more," said Distimo in its app store report.
Even more interesting is the fact that South Korea's App Store does not have a games category; "in other countries the Games category is without exception, the largest," noted Distimo.
"This means that not only are all of the applications downloads already higher than expected in South Korea, but that all of the downloads can be attributed to non-Games categories."
While the application download frenzy is definitely set on high in Asia, consumers are less eager to pay for apps than their American and European counterparts.
"Customers in these markets appear to be more price-sensitive, and prefer to download the free equivalent of an app rather than pay a few dollars for a premium ad-free version," revealed Distimo.
Life & Style blogs
An app for the amorous: Could Good2Go end disputes about sexual consent - without being a passion-killer?
The Fappening: After the third wave of leaked celebrity photos, why can't we stop it?
Stoptober: How I stopped smoking for good
Wild ram head-butts drone out the sky, waits for pilot to turn up then head-butts him too
iOS 8: how to free up memory on your iPhone or iPad to install the update
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Should gay sex be illegal? 16% of Britons think so
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Benefits 'smart cards' plan revealed by Iain Duncan Smith to stop claimants spending welfare money on alcohol
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered...
- 3 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 4 35,000 walrus gather ashore on north-west Alaska beach 'for a rest'
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- < Previous
- Next >
iJobs Gadgets & Tech
£18000 - £23000 per annum + OTE: SThree: Real Staffing Group is seeking Traine...
£400 Per Day: Clearwater People Solutions Ltd: Our client are currently seekin...
£40000 - £55000 per annum + Benefits: Ashdown Group: Senior Infrastructure En...
£30000 - £35000 per annum + Benefits: Ashdown Group: Application Support Analy...