Brands embrace 3D building projections as the next form of large-scale viral advertising
Monday 14 June 2010
As the sun disappears below the horizon of city center skyscrapers, buildings are lighting up with digital slogans and innovative projections. Brands have started turning heads in city-center locations with clever digital campaigns.
In May BMW launched the first interactive 3D building projection in Asia. The projection captured the attention of bewildered onlookers who stopped in their tracks to watch cars race around the exterior of the Suntec City office buildings in Singapore.
Samsung became the first company to introduce a large-scale 3D outdoor projection in the Netherlands on May 20. The 3D projection mapping installation turned the face of Amsterdam's historic Beurs van Berlage building into a giant billboard to promote their new range of LED TVs.
In June Samsung took the concept further by integrating the projection and 3D graphics into a complete "game-take-over" on YouTube, bringing the 3D content to life on users' computer screens.
HighestFive Men's Magazine put together a selection of some the craziest building projection projects on their website. The artworks include Robert Lepage's massive 100 ft x2000 ft "Image Mill," UrbanScreen.com's interactive Pinwall and The Electric Canvas's Sydney Opera House Luminous projection.
Alcohol brand Absolut has chosen to stick to non-digital art forms with its current Wallpaper advertising campaign and has started re-inventing cities with "urban wallpaper" - large-scale artworks created on buildings around the city. Absolut's current "poster boy," American pop artist Ron English, is re-interpreting buildings in Rome and Milan from June to October 2010.
BMW's interactive 3D Building Projection: http://www.youtube.com/watch?v=Pm9yb1w7-Lc
Samsung's 3D Outdoor-Projection: http://www.youtube.com/watch?v=pOM8_2Wbkbs
Samsung's 3D YouTube Game: http://www.youtube.com/Samsung3devent
HighestFive Men's Magazine's craziest building projection projects: http://www.highestfive.com/science/6-crazy-building-projection-projects/
Absolut Wallpaper: http://www.absolutwallpaper.com/who.html
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
Nigel Farage's approval rating hits record low as popularity suffers in wake of Ukip sex scandal
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Germany sees 'visible rise' in support for far-right extremism in response to perceived 'Islamisation' of the West
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
iJobs Gadgets & Tech
£17000 - £30000 per annum: Recruitment Genius: A Microsoft Gold partner, our c...
£20000 - £25000 per annum + benefits: Ashdown Group: Internal Sales Executive ...
£15 per hour: Ashdown Group: IT Analyst / Helpdesk - 2 Month Contract - £15ph ...
£35000 - £50000 per annum: Recruitment Genius: This group is the world's secon...