Canadians using smartphones for everything but talking
Saturday 28 May 2011
A boom in smartphone sales is changing how Canadians interact with each other as these devices are increasingly used for anything but talking to people, according to a survey Thursday.
Three in 10 Canadians now own a Blackberry, iPhone or other smartphone (up 50 percent over last year) and they spend an astonishing 17.3 hours per week using their device, according to the Ipsos Reid online poll.
For the first time ever, however, the majority of smartphone usage, 54 percent, was for activities other than talking, the report said.
"For several years, smartphone growth was incremental at best, but in 2011, it's been exponential," said Steve Mossop of Ipsos Reid.
"A combination of device enhancements, Android (operating system), and the explosion of apps (applications) has resulted in a significant uptake of smartphones among Canadians to the point where usage levels are competing with television viewing and internet browsing in terms of hours spent."
The majority of smartphone users now take photos (70 percent), send or read email (70 percent), check the weather (52 percent), and send or receive text messages (52 percent) with their device.
Forty-eight percent of smartphone owners also use their devices to check social networking sites.
"This phenomenon is transforming the way Canadians interact with each other and with brands," said Mossop, urging marketers to consider using mobile apps to reach consumers.
The Ipsos Reid survey of 834 Canadian adults was conducted online and has an estimated margin of error of 3.39 percentage points.
Life & Style blogs
Rotherham child sex abuse scandal: Labour Home Office to be probed over what Tony Blair's government knew - and when
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Ashya King: Parents of five-year-old boy refused permission to visit him in hospital and denied bail at Spanish court
With Douglas Carswell joining Ukip, my party has taken another giant step forward
When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
Ukip Douglas Carswell defection: Tory MP jumps ship to join Nigel Farage
- 1 Half of young women unable to ‘locate vagina’ and 65% find it difficult to say the word
- 2 Perez Hilton apologises for Jennifer Lawrence naked photo leak
- 3 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 4 Mexican woman becomes world’s 'oldest person' at 127
- 5 Jennifer Lawrence 'naked sex video' will be leaked threatens 4Chan celebrity photo hacker
iJobs Gadgets & Tech
£45000 - £55000 per annum + Benefits + Bonus: Harrington Starr: SQL Technical ...
£55000 - £60000 per annum + Benefits + Bonus: Harrington Starr: Lead C# Develo...
£35000 - £45000 Per Annum Plus excellent benefits: Clearwater People Solutions...
£55000 - £60000 Per Annum + benefits: Clearwater People Solutions Ltd: Senior ...