EE announces double speed networks of up to 150Mbps
New standards will be rolled out to customers from July 4th
Wednesday 03 July 2013
4G mobile providers EE have promised that their new EE ‘DoubleSpeed’ will go live from July 4th, offering up to 150Mbps download speeds – though industry commentators believe actual speeds will be closer to 30Mbps.
The company is also tweaking its contracts to allow users to consume more data and connect multiple devices to a single contract. The new Shared 4GEE plan selects one customer as the ‘Lead Sharer’, with their unlimited minutes and texts made available to others for an extra fee of £5 a month.
Other devices can then be linked to this contract to grant access to the same data allowance. Adding a smartphone will cost £12 per month whilst a tablet will only set you back £5 monthly. EE says the sharing plans will offer better value to customers whilst allowing them to get the most from their contracts.
However, the £12 additional fee is only available to those on yearly contract. Customers paying on a 30-day rolling basis will be set back £17 extra each month, with the tablet price bumped to £8 on the same plan. Whether or not the scheme will actually save customers money will depend on the individual’s situation.
As well as these changes to speeds and contracts the network also announced a new wireless payment service for its handsets named Cash On Tap, a new partnership with MasterCard.
Although by no means a striking innovation (it will essentially turn certain NFC-enabled phones like the Sony Xperia SP or the Samsung Galaxy S4 into wireless pay cards), EE are hoping to attract people to use the system by offering £10 free once they sign up and top up. They also promise that the partnership with MasterCard makes it “as safe as using a contactless card.”
EE’s network has moved forward in leaps and bounds since its initial launch, and now covers 55% of the UK. Although it still continues to describe its products at the edges of credibility (150Mbps may hypothetically accurate speeds, but hardly the common experience for customers), it is continuing to expand its service, not just in terms of numbers, but how customers use their contracts.
As reported by TechDigest, EE CEO Olaf Swantee was bullish about the network’s future as he announced these changes: "When we launched 4G we talked about a vision of building the best network and best service so that our customers trust us with their digital lives. Through our launch and through the past eight months, we've already realised that aim."
Update: Reports from The Guardian have since added that before the end of the year EE will also be introducing price bands for their services, charging more for faster connections. This is a first for mobile networks in the UK.
Geoffrey Macnab does not like the comedian's big screen debut
Look beyond the usual shows for the best festive telly
elephant appealThe first 23 lots in our charity auction have now gone. But there are 22 more still up for grabs
The battle for control of Stieg Larsson's £30m legacy
Life & Style blogs
- 1 French pub fined €9,000 after customers returned empties to bar - because it's 'undeclared labour'
- 2 Sun will 'flip upside down' within weeks, says Nasa
- 3 #Teamnigella: It’s the only side to be on
- 4 Christmas comes early: Justin Bieber is 'retiring from music'
- 5 Burglar steals video tapes of child abuse, hands them into police
- < Previous
- Next >
iJobs Gadgets & Tech
£25000 - £35000 per annum + benefits+bonus+package: Harrington Starr: PHP Deve...
£380 - £410 per day: PCR Recruitment Limited: Agile Business Analyst with expe...
£70000 - £80000 Per Annum: Clearwater People Solutions Ltd: Solutions Architec...
£30000 - £36000 per annum: PCR Recruitment Limited: We are looking for an inno...