Facebook: autoplaying ads to appear in users’ news feeds
The feature will be tested on a small number of users this week
Tuesday 17 December 2013
Autoplaying video advertisements will begin to appear for some users over the next week as part of tests for a broader implementation of the feature, Facebook has announced.
A small number of users of the global social media site will see a video trailer for a new film, ‘Divergent’, which will begin to play automatically as soon as it appears onscreen.
For both mobile and desktop users, the video will initially play without sound and can be avoided by simply scrolling past it.
If users are interested in the ad, however, they can click or tap on it, expanding it to full-screen and allowing it to play with sound.
To avoid eating into users’ data plans, video ads on mobile devices will load whenever they are connected to Wi-Fi, storing it to play later.
A similar autoplay feature had currently been tested by Facebook for videos from individuals and music artists. If the tests announced today go well, then the format will be made available to paying advertisers on a wider scale in the future.
Prior reports had suggested that Facebook had delayed the launch of autoplaying video ads due to fears that such a feature would upset and annoy users, but the social media giant has seemingly now dismissed these concerns.
The introduction of paid-for video advertisements on Facebook follows a more charitable move from the firm earlier this month: the introduction of a ‘Donate Now’ button that looks to allow users to give money to charities directly.
The button will appear alongside the posts of participating organisations, including the World Wildlife Fund and UNICEF, as well as at the top of their pages. When clicked, users will be able to enter their payment details to donate directly to the cause.
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Men in tights: getting to the bottom of the latest trend
City traders pay £200 for a quick hangover cure
Stephen Hawking: NHS is Britain's finest public service and must be preserved from commercial interests
Eight-year-old girl Camilla Lisant suggests possible cancer treatment to her scientist father over the dinner table
Stephen Fry explains what he would say if he was 'confronted by God'
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
Hard line on immigration could cost Tories the election
- 1 Stephen Fry explains what he would say if he was 'confronted by God'
- 2 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 4 Ball pool for adults opens in London
- 5 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
iJobs Gadgets & Tech
£6240 per annum: Recruitment Genius: This company is a well established websit...
£40000 - £60000 per annum: Recruitment Genius: This is a fantastic opportunity...
£25000 - £35000 per annum: Recruitment Genius: A skilled .NET developer with e...
£25000 - £30000 per annum: Recruitment Genius: This IT support company are cur...