Firefox OS kickstarts battle for the bottom with €39 smartphone

ZTE Open offers a basic smartphone experience that makers hope will challenge Android & Apple

Browser-makers Firefox have begun their challenge to the giants of the mobile industry in earnest with the Spanish launch of a €39 handset.

The ZTE Open has only a 3.5-inch screen, a 1Ghz single-core processor and 256MB of RAM, but Mozilla aren't looking to take over the top-end of the market. Instead they want to go after the still-expanding segment that are moving from feature phones to smartphones for the first time.

The handset actually costs €69 but comes bundled with €30 pay-as-you-go credit and 4GB storage card. Customers can also choose to sign up for a two-year contract, paying €2.38 per month. After its launch in Spain, handset-makers Telefonica will expand to emerging markets, including Brazil, Venezuela and Colombia.

The Open will use Firefox's mobile operating system (Firefox OS), a HTML-based, open-source platform that supports Twitter, Facebook, and Nokia's HERE maps with offline functionality. There is also an "adaptive app search" that Mozilla claims "transforms the phone to meet your needs at any moment":

"For example, search for your favourite music artist and get results to buy your favourite song, concert tickets or even listen to your favorite song instantly. Making it possible for you to create these one-time use or downloadable apps on demand gives you a completely customised experience and helps you get the exact content you want, when you want it."

Although Mozilla is aiming at a different market to the current duopoly holders Android and iOS, they'll still need to win favour in similar ways, especially though apps. PCWorld reported on a survey conducted with developers regarding Firefox OS, where 25% of respondents said they were "very interested" in the new platform - way behind the 87% and 78% for iOS and Android respectively.

Despite this, Firefox OS has seen significant support from telecoms, who see the platform as away to wrest power over the mobile market away from Google and Apple. As well as support from Telefonica, carriers Telenor and Deutsche Telekom are also on board, and hoping to spread the platform across Eastern Europe.

"Consumers should not be locked to any one system but have the choice to consume the content they want and the flexibility to be able to take it with them when they change devices," said José María Álvarez-Pallete, Chief Operating Officer of Telefónica. "We believe that smartphones need to be more open and that the Web is the platform for making this possible."

Whilst BlackBerry and Microsoft's struggles have shown how difficult it is to challenge Android and iOS, the backers and fans of Firefox OS believe that by targeting new entrants into the world of smartphones, the company will be able to find a significant toe-hold in the market, dislodging the competition in the process.

 

News
The clocks go forward an hour at 1am on Sunday 30 March
news
Arts and Entertainment
The Doctor finds himself in a forest version of London in Doctor Who episode 'In the Forest of the Night'
TVReview: Is the Doctor ever going stop frowning? Apparently not.
Sport
footballMatch report: Real fight back to ruin Argentinian's debut
News
Bruce, left, with Cream bandmates Ginger Rogers, centre, and Eric Clapton in 1967
people
PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Money
Welcome to tinsel town: retailers such as Selfridges will be Santa's little helpers this Christmas, working hard to persuade shoppers to stock up on gifts
news
News
i100
News
people
Arts and Entertainment
Architect Frank Gehry is regarded by many as the most important architect of the modern era
arts + entsGehry has declared that 98 per cent of modern architecture is "s**t"
Arts and Entertainment
Soul singer Sam Smith cleared up at the Mobo awards this week
arts + entsSam Smith’s Mobo triumph is just the latest example of a trend
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Business Analyst - Surrey - Permanent - Up to £50k DOE

    £40000 - £50000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    ***ASP.NET Developer - Cheshire - £35k - Permanent***

    £30000 - £35000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    ***Solutions Architect*** - Brighton - £40k - Permanent

    £35000 - £40000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...

    Senior Software Engineer - C#, VB.Net, ASP.Net - Kingston, Sur

    £50000 - £60000 per annum: Ashdown Group: Senior Software Engineer - C#, VB.N...

    Day In a Page

    Wilko Johnson, now the bad news: musician splits with manager after police investigate assault claims

    Wilko Johnson, now the bad news

    Former Dr Feelgood splits with manager after police investigate assault claims
    Mark Udall: The Democrat Senator with a fight on his hands ahead of the US midterm elections

    Mark Udall: The Democrat Senator with a fight on his hands

    The Senator for Colorado is for gay rights, for abortion rights – and in the Republicans’ sights as they threaten to take control of the Senate next month
    New discoveries show more contact between far-flung prehistoric humans than had been thought

    New discoveries show more contact between far-flung prehistoric humans than had been thought

    Evidence found of contact between Easter Islanders and South America
    Cerys Matthews reveals how her uncle taped 150 interviews for a biography of Dylan Thomas

    Cerys Matthews on Dylan Thomas

    The singer reveals how her uncle taped 150 interviews for a biography of the famous Welsh poet
    DIY is not fun and we've finally realised this as a nation

    Homebase closures: 'DIY is not fun'

    Homebase has announced the closure of one in four of its stores. Nick Harding, who never did know his awl from his elbow, is glad to see the back of DIY
    The Battle of the Five Armies: Air New Zealand releases new Hobbit-inspired in-flight video

    Air New Zealand's wizard in-flight video

    The airline has released a new Hobbit-inspired clip dubbed "The most epic safety video ever made"
    Pumpkin spice is the flavour of the month - but can you stomach the sweetness?

    Pumpkin spice is the flavour of the month

    The combination of cinnamon, clove, nutmeg (and no actual pumpkin), now flavours everything from lattes to cream cheese in the US
    11 best sonic skincare brushes

    11 best sonic skincare brushes

    Forget the flannel - take skincare to the next level by using your favourite cleanser with a sonic facial brush
    Paul Scholes column: I'm not worried about Manchester United's defence - Chelsea test can be the making of Phil Jones and Marcos Rojo

    Paul Scholes column

    I'm not worried about Manchester United's defence - Chelsea test can be the making of Jones and Rojo
    Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

    Frank Warren: Boxing has its problems but in all my time I've never seen a crooked fight

    While other sports are stalked by corruption, we are an easy target for the critics
    Jamie Roberts exclusive interview: 'I'm a man of my word – I'll stay in Paris'

    Jamie Roberts: 'I'm a man of my word – I'll stay in Paris'

    Wales centre says he’s not coming home but is looking to establish himself at Racing Métro
    How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?

    A crime that reveals London's dark heart

    How could three tourists have been battered within an inch of their lives by a burglar in a plush London hotel?
    Meet 'Porridge' and 'Vampire': Chinese state TV is offering advice for citizens picking a Western moniker

    Lost in translation: Western monikers

    Chinese state TV is offering advice for citizens picking a Western moniker. Simon Usborne, who met a 'Porridge' and a 'Vampire' while in China, can see the problem
    Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone

    Handy hacks that make life easier

    New book reveals how to rid your email inbox of spam, protect your passwords and amplify your iPhone with a loo-roll
    KidZania lets children try their hands at being a firefighter, doctor or factory worker for the day

    KidZania: It's a small world

    The new 'educational entertainment experience' in London's Shepherd's Bush will allow children to try out the jobs that are usually undertaken by adults, including firefighter, doctor or factory worker