Millions and millions of little monsters

On Facebook
Life & Style blogs

Online House Hunter: Rugby – a Dickens of a town

Charles Dickens didn't think much of the railway town of Rugby in Warwickshire, calling it Mugby. Bu...

Online House Hunter: Mortgage relief

Banks would appear to be finally relinquishing their stranglehold on mortgages. Our Online House Hun...

Online House Hunter: Hard sell

How much would you reduce the price of your house by to achieve a sale? Our Online House Hunter look...

Virtual worlds are booming. This summer, market research firm Strategy Analytics projected that the population of virtual worlds would increase from 186 million inhabitants to 640 million by 2015. And a big part of this giant leap is going to be from young people.

Apparently, children between five and nine will boost the market by 27percent while teens will bump it up by 21 per cent. And it’s already happening. ‘Club Penguin’ and ‘Habbo Hotel’ have record numbersofmembers, while the number of children playing online game ‘Moshi Monsters’ (above and left) has hit the10million mark, with one million new users signing up every month. Combining social networking, cute creatures and mini-games, it’s got children hooked, and its educational content and high levels on online safety has parents convinced too. Expect to see a lot more from these monsters.

Independent Comment
blog comments powered by Disqus

Day In a Page

Picture preview: Lucian Freud drawings

Lucian Freud drawings

Picture preview
Silent revolution at the Baftas as the French take top awards

Silent revolution at the Baftas

The Artist wins in seven categories, with Meryl Streep the other big success story
Whitney Houston: The diva who had – and lost – it all

The diva who had – and lost – it all

Nick Hasted charts the highs and lows of Whitney Houston's life
How Picasso won over (some of) the British

How Picasso won over (some of) the British

Winston Churchill and Evelyn Waugh hated his work, but Picasso provided inspiration for a whole generation of UK artists
Topshop: A Decade Of Design

Topshop: A Decade Of Design

When London Fashion Week starts on Friday, Topshop will celebrate 10 years backing its brightest young stars
John Prescott: 'My wife thought I'd just retire, but I'm not a slippers man'

'My wife thought I'd just retire, but I'm not a slippers man'

At 73, John Prescott isn't mellowing. In fact he's taking a shot at becoming a police commissioner
Jim Gamble: We are losing the race to protect our young

Jim Gamble: We are losing the race to protect our young

Technology and the children who use it won't wait for slow-moving child-protection services and police to catch up
Sarah Sands: A friend is not the one you turn to, but the person who turns to you

Sarah Sands on friendship

A friend is not the one you turn to, but the person who turns to you
Andy Burnham: 'It's a genie out of the bottle moment'

Andy Burnham interview

'It's a genie out of the bottle moment'
Leveson: What we've learnt so far

Leveson: What we've learnt so far

Ingenious hacks, shifty editors and attacks of Sudden Memory Loss Syndrome – Matthew Bell assesses the state of play at the Royal Courts of Justice
Modern lovers: The 'sexual body warriors' and pioneers transforming 21st-century relationships

Modern lovers: The 'sexual body warriors'

Sarah Morrison meets the people redefining love in the 21st century.
'I was angry, so angry': How heartbreak, betrayal and Su Pollard helped Estelle find pop success

Estelle: 'I was angry, so angry'

The singer talks about heartache, betrayal and bouncing back.
Choc tactics: Bill Granger's Valentine's recipes for chocoholics

Bill Granger's Valentine's recipes for chocoholics

Should it be white, milk or plain? Can you make a melt-in-the-mouth pudding without using any?
Male, pale & stale: Could more women on the board help Mothercare – and other ailing firms?

Male, pale & stale

Could more women on the board help Mothercare – and other ailing firms?
Upstairs, downstairs, 2012-style

Upstairs, downstairs, 2012-style

There are now more domestic workers in Britain than in Edwardian times