Google adds smartphone 'check-in' deals
Sunday 10 April 2011
Google has added a Latitude feature that lets people using iPhones or Android-powered smartphones get rewarded for loyalty to shops or restaurants.
The feature that Google rolled out across the United States late Thursday lets people unlock discounts by regularly using location-sharing Latitude applications to check in at a select set of establishments.
"Checking in lets you share the places that you visit and add context to your Latitude location for friends and family," Google Maps software engineer Douglas Graham said in a blog post.
"At the same time, you can keep a history of where you've been while gaining status at the places you visit the most."
Google partners included clothing stores of American Eagle Outfitters, RadioShack consumer electronics shops, and fast-food chains Quiznos and Arby's.
People can check-in places using location-sensing capabilities in smartphones, with deals improving as they advance from "Regular" visitors to "VIP" status and then "Guru" level.
Businesses involved with Latitude check-ins can create their own ranks for frequent visitors. For example, Quiznos has a "Champion of Taste" rank.
Information about the program and companies involved was available online at google.com/latitude/checkin.
In February, Google began letting smartphone users check into spots on the go as the Internet star jumped into the hot location-based services arena with Facebook, Foursquare and Gowalla.
The check-in feature was added to a Latitude service that lets people with GPS-enabled Android smartphones share their whereabouts with selected friends.
Facebook last year released a Places and Deals applications that let members use smartphones to share their whereabouts with friends and get rewarded with notifications regarding deals at nearby shops or restaurants.
Facebook Places marked the firm's first step into location-based services that have been catching on with the popularity of smartphones.
As anti-Semitic attacks rise, Grant Feller re-evaluates his identity
Kirstie Allsopp has waded into the female fertility debate again
...and it wasn't caused by an asteroid crash, as first thought
Savoury patisserie is a thing now
Gillian Anderson lays into gender disparity in Hollywood
Life & Style blogs
An app for the amorous: Could Good2Go end disputes about sexual consent - without being a passion-killer?
Windows 10 release: Microsoft bypasses 'Windows 9' with new operating system
The Fappening: After the third wave of leaked celebrity photos, why can't we stop it?
Stoptober: How I stopped smoking for good
Couples who gush about each other are the 'most annoying' Facebook users
Former Tory donor Arron Banks ups his Ukip donation to £1million following William Hague 'nobody' comment
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Should gay sex be illegal? 16% of Britons think so
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered...
- 3 35,000 walrus gather on north-west Alaska beach 'for a rest'
- 4 Brad Pitt, on the moment he completely lost his temper with Clint Eastwood's son
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- < Previous
- Next >
iJobs Gadgets & Tech
£35000 - £40000 Per Annum: Clearwater People Solutions Ltd: Our client, a prog...
£40000 - £45000 Per Annum + benefits: Clearwater People Solutions Ltd: Domino ...
£35000 - £45000 per annum + benefits: Ashdown Group: A highly successful, inte...
£18000 - £23000 per annum + OTE: SThree: SThree are seeking Trainee Recruitmen...