Google adds smartphone 'check-in' deals
Sunday 10 April 2011
Google has added a Latitude feature that lets people using iPhones or Android-powered smartphones get rewarded for loyalty to shops or restaurants.
The feature that Google rolled out across the United States late Thursday lets people unlock discounts by regularly using location-sharing Latitude applications to check in at a select set of establishments.
"Checking in lets you share the places that you visit and add context to your Latitude location for friends and family," Google Maps software engineer Douglas Graham said in a blog post.
"At the same time, you can keep a history of where you've been while gaining status at the places you visit the most."
Google partners included clothing stores of American Eagle Outfitters, RadioShack consumer electronics shops, and fast-food chains Quiznos and Arby's.
People can check-in places using location-sensing capabilities in smartphones, with deals improving as they advance from "Regular" visitors to "VIP" status and then "Guru" level.
Businesses involved with Latitude check-ins can create their own ranks for frequent visitors. For example, Quiznos has a "Champion of Taste" rank.
Information about the program and companies involved was available online at google.com/latitude/checkin.
In February, Google began letting smartphone users check into spots on the go as the Internet star jumped into the hot location-based services arena with Facebook, Foursquare and Gowalla.
The check-in feature was added to a Latitude service that lets people with GPS-enabled Android smartphones share their whereabouts with selected friends.
Facebook last year released a Places and Deals applications that let members use smartphones to share their whereabouts with friends and get rewarded with notifications regarding deals at nearby shops or restaurants.
Facebook Places marked the firm's first step into location-based services that have been catching on with the popularity of smartphones.
Life & Style blogs
Snapchat removed the Best Friends list feature and 'stalkers' are upset
Baldness could soon be treated using stem cells, scientists hope
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Eight-year-old girl Camilla Lisant suggests possible cure for cancer to her scientist father
Scandal of doctors who get cash from healthcare firms for patient referrals
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
- 1 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 2 Kim Kardashian on Bruce Jenner's 'story': 'We support him no matter what, and I think when the time is right, he'll talk'
- 3 Russian girl takes her own life after parents find pornography on her computer
- 4 Ball pool for adults opens in London
- 5 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
iJobs Gadgets & Tech
£35000 - £43000 per annum + Benefits: Ashdown Group: Senior IT Support Analyst...
£60000 - £70000 per annum + benefits: Ashdown Group: An excellent opportunity ...
£40000 - £50000 per annum + benefits: Ashdown Group: Senior Systems Administra...
£29000 per annum: Ashdown Group: Application Support Analyst- (Customer Suppor...